Top Ten New Years Resolutions for a Great Franchisor!

Posted Tue, 2007/01/02 - 13:05 by Jim Coen

New Year's has always been a time for looking back to the past, and more importantly, forward to the coming year.

It's a time to reflect on the changes we want (or need) to make and resolve to follow through on those changes. It’s also a good time for franchisors to take a look at their operations set goals for the upcoming year. One thing that separates the “great” franchisors from the “also-rans” is that the “great” franchisors are always looking to improve themselves.

Here are my top ten New Years Resolutions for a “great” franchisor!

Improve customer service for the entire organization!
Improve communications with the franchisees!
Improve the “bottom line” for franchisees!
Improve and enhance marketing programs for unit operations!
Improve the financial strength of our operations!
Offer more direct training to the existing franchisees and to our employees!
Provide more real estate and construction assistance!
Improve the initial training for incoming franchisees!
Enhance financing assistance!
Spend more time with the franchisees!

Franchise topic:
- buy

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About Jim Coen

Public Profile

With 30 years of franchise, marketing, and entrepreneurial experience, Jim Coen has developed key skills in communications, marketing, management, and franchisee/franchisor relations.

Coen took over as President and Chief Operating Officer of the Dunkin' Donuts Independent Franchise Owners (DDIFO,Inc.) on December 1, 2008. Prior to that he has been a director of and the Clerk for the DDIFO board since May, 2008. In 2009 Jim and DDIFO entered into an employment agreement that will run thru November 2012.

Coen served as the Vice Chairman of the Board of Directors for the Coalition of Franchisee Associations, a group of franchisee associations leaders that includes: Burger King, Dunkin Donuts, Little Caesars, Meinieke, Super Cuts, Hardees, Subway, Buffalo Wild Wings, and JD Byrider. During his time on the CFA Board, Jim served as Co-Chaor of the Fair Franchising Committee and was one of the crafters of the Universal Franchisee Bill of Rights.

For over 6 years Coen served on the Board of Directors for the New England Franchise Association, an association that is dedicated to sharing best practices to franchise professionals in New England.

For over 20 years Jim worked with Super Coups. Super Coups was a MA based direct mail franchise business to business opportunity that has sinced ceased operations in Massachusetts

Jim successfully marketed franchises for Super Coups as well as Uniglobe Travel Northeast a travel franchise, Merry Maids a maid cleaning franchise, other franchise opportunities as well as Emack & Bolio Ice Cream franchise, where he was also a franchisee.

In addition to his interests in franchising Mr. Coen serves as a member of the Board of Directors for The Bridge Center, a facility in Southeastern Massachusetts that supports families by providing children with special needs the opportunity to build social, emotional, and physical skills so they may participate fully in their communities.

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Franchise Consultant

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