A customers' credit or debit card now can be combined with loyalty program cards for restaurant chains so that payment, purchase history, product preference, and promotional offers are all tracked and offered in one card at the time of purchase.
Robert Purvin, Chairman of the American Association of Franchisees and Dealers, gives an interview about trends and events that should concern franchise owners in 2008.
The Akron Beacon Journal posted a couple of stories on franchising today.The first one mentions some franchise trends to watch for in the coming year taken from Joel Libava's article on the award winning Small Business Trends website.The second franchise story is about a candidate of Joel's.....Mike Whelan, a former Officemax executive, who used Joel's services, and ended up investing in a Huntington Learning Center franchise, which he opened near Akron, Ohio.
The marketer in me is always on the prowl for cool ideas, and how the franchise industry can utilize them. About 2-3 times a year, an internet stunner is found by myself. I found this yesterday, after following a link to someone who commented on one of my blogs.
But Independent Experts Say Study MisleadingWASHINGTON, D.C. (Blue MauMau) - A study concludes that SBA loans given to franchises had a higher rate of repayment failure than loans to non franchises (see chart). Franchises had a 6.5% charge-off rate, the amount that the lender has to dismiss or charge off for having a nonpaying bad loan, which was more than the 5.9% for the average small business. Chart provided by permission of the International Franchise Association's journal, Franchising...
A Franchisee Satisfaction Survey Has Many Benefits for a Prospective Franchise Owner, But Be Careful . . . LINCOLN, Neb. (Blue MauMau) - Just three years ago, franchise buyers would have traveled coast to coast and from one Internet site to another in vain to find out which franchisors had highly satisfied franchisees. But in the last couple of years that information (see an example in the chart below) has now become more readily available. There’s a huge upside for the buyer in being able to...
Marketing: Freelance Advertising from Consumers Continues To Be A Growing Trend. Best Western To Be an Early Pioneer. PHOENIX (Blue MauMau) - Best Western International becomes one of the first hotel chains to jump in on the advertising trend of having consumers design corporate ads. "Freelance advertising" first came into force in the 2007 Superbowl commercial of a Doritos corn chips (see television commercial below).From now until June 24, the hotel franchisor, in conjunction with...
In spite of America’s economic woes and the rapid wholesale transfer of manufacturing overseas, the country has plenty of talented entrepreneurs who are optimistic about their businesses futures.
Michael Jacobson is a self-appointed food policeman. His organization, the Center for Science in the Public Interest (CSPI), has brought lawsuits against Burger King, KFC, Denny’s and Starbucks.
NakedPizza, which presently has only one unit, according to Nation’s Restaurant News, has agreed to a 50-unit package for South Florida, in addition to its mid-2009 agreement with Mark Cuban, Dallas Mavericks owner, for area developer rights for the state of Texas.
A Canadian paper reports that where U.S. franchisors used to view Canada as last on its list of “domestic” targets, franchisors now see it as first in their international expansion plans.
In a report that’s to be published today, the special inspector general overseeing TARP money says that many banks spent some of the federal aid on making investments, repaying debts or buying other banks instead of what they were supposed to, making loans.
McGraw-Hill’s publisher, Terry McGraw, revealed on Tuesday’s CNBC that the rumors of the Apple tablet are true and that 95% of their publications are ready for it.
A year ago, this article had even more relevance than it does today, but then again, I am being optimistic here, not factual. While we have seen the worst recession of all time come and hopefully fade, we have not recovered totally as yet.
One of the most important drivers of business success is having a vision worth pursuing, one which motivates you and your employees, and one that differentiates your company from the myriad of competing concepts, business models, or persons in the market.