Troubled Butterfly Life Acquired by Diversified H&F
The assets of the troubled Butterfly Life women’s fitness chain has been sold for an undisclosed amount to Diversified Health & Fitness. In a March 12 press release, Diversified Health Fitness spelled out the reason for the acquisition.
“The Butterfly acquisition will push Diversified’s holdings to nearly 200 clubs and will dramatically increase its market share in the women’s fitness club franchise business. This acquisition has also allowed Diversified to enter the Japanese market with 6 locations. The Japanese market is one of the fastest growing fitness markets in the world.”
Diversified Health Fitness believes its marketing and operational support for its 150 fitness clubs and 500 licenses to build new clubs will greatly help lift Butterfly’s current difficulties.
The struggles of the Butterfly Life chain and the discontent of its franchisees have been lively topics on the Franchise Pick blogsite.
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