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Lonnie Helgerson's picture

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Area of Interest
Managing a Franchise Network

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Public Profile

Lonnie is the author of the bestselling book in franchising Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits and the handbook Buying a Franchise - Is it Right for Me?

With over 30 years in franchising, Lonnie has worked with many major brands including Super 8 Motels® and Ident-A-Kid®. He pioneered the technology sector in franchising, founding Computer Doctor®, the first franchise of its kind. Currently, Lonnie serves as President for IslandTime Treasures®.

An accomplished speaker, trainer and facilitator with a national presence, Lonnie has been a frequent presenter for the International Franchise Association, Franchisor Association of Florida and other franchise and business groups.

Board level involvement:

  • Past Member, Board of Directors of the International Franchise Association
  • Board of Directors of the Franchisor Association of Florida
  • 2-Time Chairman, VetFran committee of the International Franchise Association
  • Institute of Certified Franchise Executives Board of Governors
  • International Franchise Association Franchisor Forum

Lonnie has also served as a member of the Board of Advisors of The International Institute of Franchise Education, H. Wayne Huizenga School of Business and Entrepreneurship, Nova Southeastern University and the Board of Advisors for the Institute of Franchise Management graduate school, University of St. Thomas, Minneapolis, MN. Additionally, he is a three time graduate of the University of St. Thomas Executive MBA program for Franchise Management. In 2002, he became a designated CFE (Certified Franchise Executive).


Contact Information:

727-455-0056 Cell

 Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits


Member for
5 years 3 weeks
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