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Baird is the managing director of RSR Research, a researcher of leading-edge retailing practices. Prior to joining Retail Systems Research, Nikki was the Executive Director of Research at RSAG. Prior to RSAG, Nikki was a principal analyst at Forrester Research, where she covered extended retail industry topics like supply chain, RFID, retail operations, POS, and in-store management. Recently, she was director of marketing for StorePerform, a store execution management software provider, now RedPrairie. Prior to that, Nikki was director of product marketing for Viewlocity, a supply chain software provider focusing on adaptive supply chain execution and exception management. Nikki came to Viewlocity from PwC Consulting, now IBM Global Services, where as a senior manager she led IT strategy consulting engagements for retail and CPG clients.
Baird has an M.B.A. from the University of Texas, Austin, focusing on operations and IT. She also holds a bachelor of arts in political science and Russian, with a minor in physics, from the University of Colorado, Boulder. Contact Nikki at (303) 683-6613
Although Ms. Baird writes on issues for big retailers and company chains, franchisees can learn what is leading edge in retailing trends. These issues will be coming down the pike, if they aren't there already.
Managing Partner of Retail Systems Research, Nikki has led retail research and analysis at RSAG. Forrester Research, Viewlocity,and PwC Consulting, now IBM Global Services. Nikki has an M.B.A. from the University of Texas, Austin and holds a bachelor of arts in political science and Russian, with a minor in physics.