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In retail foodservice at the intersection of competitive intelligence and successful business development you find the leading grocerant consultancy Foodservice Solutions® of Tacoma Washington and Steven Johnson. Specializing in the Grocerant niche with ready-2-eat and heat-N-eat fresh and fresh prepared food served in both traditional and non-traditional avenues of distribution.
Differentiation in marketing builds strong brands. Understanding differentiation in market positioning and retail leads to industry leadership. Tired of simply following the leaders or utilizing copy-cat marketing techniques? Are you ready to garner new customers via consumer relevant unique brand and or product positioning? During the past 15 years we have developed over 5.5 billion Dollars in avenues of new business revenue for clients and companies.
Foodservice Solutions® can help you break out of the malaise of mediocrity while building top line revenue and bottom line profits from new consumer relevant positioning and points of distribution.
Success leaves clues; consumers provide insights into preferred differentiation. Transformational times require focus and experience with a qualitative edge. If you’re looking for that outstanding balance of IQ & EQ which combined with complete industry knowledge you have found it at Foodservice Solutions®.
Grocerant niche blending ready-2-eat and heat-N-eat fresh and prepared food with quick meal assembly. Expert- Positioning, Repositioning, Branding, Operations and New Product Rollout
Steven Johnson is Grocerant Guru at Tacoma, WA based Foodservice Solutions®and a recognized food industry thought leader. Johnson excels at vertical brand and product positioning, marketing strategy and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity. I can help place new products in non-traditional channels of distribution.
With an emphasis in grocerant niche, my focus has been on better for you food that is fresh or prepared ready-2-eat and heat-N-eat. I developed and implemented of the 5 P’s for food marketing for all retail foodservice companies including chain drug stores, grocery stores, QSR’s and particularly C-store clients.
During the past 15 years he as developed over 7.5 billion Dollars in avenues of new business revenue for clients and companies. His experience has focused primarily on C-level sales and brand building opportunity with industry leading international companies including: The Procter & Gamble Company, Papa John’s International, Minnesota Mining & Manufacturing, Chi Chi’s, TGI Fridays, Fuddruckers, Food.com, Technomic, The Hartman Group.
Prior to Foodservice Solutions, Johnson worked for the US Department of the Navy, where he lead the development of Parcheesi’s Pizza Pasta Plus for global role out and implementation including the development of the first dockside mobile pizza kitchen for use by the US Navy during the first Gulf War.
Johnson holds a Master’s of Science in Food Marketing degree with distinction from Saint Joseph’s University, Bachelors of Arts degree from the University of San Francisco. He is a member o Beta Gamma Sigma the International Business School Honor Society. Johnson has received numerous awards including 3 EMMEY; Awarded by 3M for “Outside the box” thinking and team leadership. Food Marketing Award; Awarded by Saint Joseph’s University, Outstanding Service Award issued, by the Boy Scouts of America.
Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization, visit:www.FoodserviceSolutions.us or Email me at [email protected] , visit me at Facebook.com/Grocerant, Linkedin.com/in/grocerant r tweet me at twitter.com/@grocerant.