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About Me

In retail foodservice at the intersection of competitive intelligence and successful business development you find the leading grocerant consultancy Foodservice Solutions® of Tacoma Washington and Steven Johnson. Specializing in the Grocerant niche with ready-2-eat and heat-N-eat fresh and fresh prepared food served in both traditional and non-traditional avenues of distribution.

Differentiation in marketing builds strong brands. Understanding differentiation in market positioning and retail leads to industry leadership. Tired of simply following the leaders or utilizing copy-cat marketing techniques? Are you ready to garner new customers via consumer relevant unique brand and or product positioning? During the past 15 years we have developed over 5.5 billion Dollars in avenues of new business revenue for clients and companies.

Foodservice Solutions® can help you break out of the malaise of mediocrity while building top line revenue and bottom line profits from new consumer relevant positioning and points of distribution.

Success leaves clues; consumers provide insights into preferred differentiation. Transformational times require focus and experience with a qualitative edge. If you’re looking for that outstanding balance of IQ & EQ which combined with complete industry knowledge you have found it at Foodservice Solutions®.
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Specialties

Grocerant niche blending ready-2-eat and heat-N-eat fresh and prepared food with quick meal assembly. Expert- Positioning, Repositioning, Branding, Operations and New Product Rollout

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Franchise Consultant

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Do you know who your competitors are today?  Do you know what they are selling? Do you know what your customers think of their food?  NO, well maybe it's time to get a Grocerant Scorecard completed by the Grocerant Guru.

Steven Johnson is Grocerant Guru at Tacoma, WA based Foodservice Solutions® and a recognized food industry thought leader. Johnson excels at vertical brand and product positioning, marketing strategy and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity.  I can help place new products in non-traditional channels of distribution.

 With an emphasis in grocerant niche, my focus has been on better for you food that is fresh or prepared ready-2-eat and heat-N-eat.  I developed and implemented of the 5 P’s for food marketing for all retail foodservice companies including chain drugstores, grocery stores, QSR’s and particularly C-store clients.

 During the past 15 years he has developed over 7.5 billion Dollars in avenues of new business revenue for clients and companies. His experience has focused primarily on C-level sales and brand  building opportunity with industry leading international companies including: The Procter & Gamble Company, Papa John’s International, Minnesota Mining & Manufacturing, Chi Chi’s, TGI Fridays, Fuddruckers,  Food.com, Technomic, The Hartman Group.

 Prior to Foodservice Solutions, Johnson worked for the US Department of the Navy, where he led the development of Parcheesi’s Pizza Pasta Plus for global roll out and implementation including the development of the first dockside mobile pizza kitchen for use by the US Navy during the first Gulf War.

Johnson holds a Master’s of Science in Food Marketing degree with distinction from Saint Joseph’s University and a Bachelor of Art degree from the University of San Francisco. He is a member of Beta Gamma Sigma, the International Business School Honor Society.  Johnson has received numerous awards including 3 EMMEY; Awarded by 3M for “Outside the box” thinking and team leadership. Food Marketing Award; Awarded by Saint Joseph’s University, Outstanding Service Award issued by the Boy Scouts of America.

Don't get trapped doing what you have always done. Position your company with the evolving consumer. Interested in learning how Foodservice Solutions 5P's of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? That's simple, call for Outside Eyes call the Grocerant Guru. Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information. Visit me at Facebook.com/Grocerant, Linkedin.com/in/grocerant or tweet me at twitter.com/@grocerant.

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