Wendy’s FourCrown Serves Up Four51′s FanTools

Nation's Second Largest Franchisee Will Use the FanTools® Platform as Key Technology Component of Social Media Marketing Strategy

Four51 Inc. announced Wendy’s FourCrown, a franchisee of Wendy’s International, Inc. that currently operates 58 restaurants in Minnesota and Wisconsin, has deployed Four51′s FanTools® social media marketing platform, as part of its strategy to increase sales among a segment of their target customers during specific business hours.

FourCrown’s new Facebook Page features a Royal Deals tab that uses FanTools’ technology to acquire fans through flexible FanGating, collect important consumer data using profile questions, and delivers deals on Wendy’s menu items via printed coupons and directly to mobile devices using SMS and email. FourCrown’s Free Frosty Float deal can be accessed here. In the coming months, the Facebook page will be supported by a traditional media campaign that includes in-store displays, email, radio, and special advertising at Target Field, the home of the Minnesota Twins major league baseball team.

About Wendy’s FourCrown

Wendy’s FourCrown is the only Wendy’s franchise in the Twin Cities, which began in 1986 with its first restaurant in Stillwater. In addition to the restaurants in the Twin Cities, they also own the three locations in St. Cloud. Wendy’s FourCrown is regarded as one of the premier franchise in the Wendy’s International organization. Throughout its history, they have consistently won awards for operations and marketing and was awarded the most prestigious Founders Award. In 2006 Mike Givens, FourCrown Inc. President, was inducted into the Wendy’s Hall of Fame. All the awards illustrate the organization’s commitment to excellence and focus on continual improvement.

Wendy’s FourCrown is a family business that is committed to doing the “right thing” for each of their employees. Additionally, the organization is committed to giving back to the community through numerous channels. For more information, please visit their website www.wendysfourcrown.com.

About Four51

Four51’s cloud-based social application, FanTools, helps businesses merge their social brand campaigns, including fan acquisition, promotions, coupons, and deals with integration to social media such as Facebook, Twitter, and more.  FanTools is provided directly to merchants, and through marketing service providers.

To learn more about Four51 FanTools and how it could serve you, please visit our blog and our website.