What a Successful Venture Partner Looks for in a Business Plan

Philip Schlein, partner with U.S. Venture Partners since 1985, president and CEO of Macy’s California for 11 years prior to that, reveals what he looks for in a business plan.

The article is an excerpt from the book Business Plan in a Day, by Rhonda Abrams, and is featured in today’s USA TODAY.

From the same book, here are Nine Sure-Fire Ways to Ruin Your Business Plan.