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Log In / Register | May 25, 2012

Where is your Franchisee Association?

Think about all the large franchise systems- Subway, McDonalds, Meineke, Pizza Hut (I could go on and on)- the one commonality is they ALL have active independent franchisee associations. Associations are key to a successful system and are only as effective as their participation and leadership. They act as a frontline as well as a check and balances mechanism. 

 As one franchisee said, "the franchise gave him the basics", it’s the owners that make it profitable. Owners (and franchisors) need to realize the business model and support of the franchisor will only go so far and that the owners need to step in and do their part to make the system a nationwide success.

  I am surprised everyday at the management of smaller franchise systems (franchisors) that do not see the cause and effect of 'association = success' and demand mandatory participation of franchisees in an independent association! 

At the end of the day all owners and yes, even the franchisor want a profitable, thriving system.

The systems that get the dynamic of the franchisee associations get the market share.

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1-800-GOT-JUNK?

Thanks for the article! "Association=Success!' Following the lead of other larger, successful franchise systems, a group of 1-800-GOT-JUNK? franchisee's recently formed an association, the Junk Owners Group (JOG). http://www.junkownersgroup.com

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