Your Daddy is a Scuba Diver for Roto-Rooter!
Have you ever stopped to think about what life would be like without franchising? If you’re reading this your career would probably be totally different. There would be no Blue MauMau , so unless you’ve seen the movie The Amazing Mr. Limpet, who would have known a fish could wear glasses and a bow tie.
As kids we’d never have had that great cut-down “You’re daddy is a Scuba Diver for Roto-Rooter”. We’d all be eating chocolate, vanilla, and strawberry Ice Cream, never knowing that there are 31 Flavors.
We would have never learned the Big Mac song “Two all beef patties, special sauce, lettuce, cheese, pickles, onions, special sauce on a sesame seed bun”. Without it, what would the Americans have used as a password in Sleeping Dragon? Homer Simpson might never have recorded a song, and how would Spongebob Squarepants describe a Krabby Pattie.
When hungry for burger and you wanted to “Have it Your Way”, where would you go to get it? America’s Drive-In would not exist, most of us would have never eaten in our cars and the carhop would be extinct. Would there be food that’s Finger-Lickin Good? Who would be watching our weight, and would women still have Curves? Would Jared Fogel’s 15 minutes of fame come from the news reports about a guy too big to leave his house?
Where would we take that special person on those special occasions for dinner without the ‘Golden Arch Dinner Club’ and that great French restaurant ‘Jacque’ NdaBox’?
“Your Host Coast to Coast” wouldn’t be coast to coast, and therefore really could never have become “America’s Inn Keeper”. How much lower would energy prices be if Tom Bodet wasn’t leaving all those lights on?
Without ‘The One Source Resource for Real Estate”, how would we find a trusted realtor when moving to a distant city? How would you rent a moving truck or find 2 Men and a Truck to move you? When traveling and in need of renting a car or a wreck, who would you turn to?
When needing SpeeDee auto service in a Jiffy where would we find a Grease Monkey who could provide an Express Oil Change?
Would the Col. have died homeless in his car? Would Ray Kroc have ever taken to the PA and spoken with 1000’s of Padre fans. Would our cities be bankrupt without the speeding fines received from Pizza Delivery Drivers delivering pizza in 30 minutes or less? Would Wendy be a more recognized than President Bush? When traveling to a distant city would the sky line appear as though we were in a different country?
Oh well I don’t know the answers to these questions, but I do know that life would be very different without franchising. What ways can you think of that life would be different without franchising?
Believe & Succeed,
FranSynergy
- Franchise topic:
The marketing and brand leadership of the franchise movement is indeed awesome. We have grown up with such pop culture icons as McDonald's Is Our Kind of Place, the Roto-Rooter song, Burger King's "Have It Your Way" and others.
If you want to know about the marketing power of franchise brands, one need only look so far as this year's Superbowl commercials. The majority of the ads are franchise related. That's how important franchising is. Remember Jessica Simpson and her red boots made for walking the Pizza Hut walk?
And we haven't even gotten into the 800,000 franchise units and owners in America that contribute so much to our economies GNP and to the dream of owning one's own business. Yes indeedee. Life would be very different without franchising
Mr. Blue MauMau