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Christian Fabre signs Francorp to devise franchise expansion strategy

Christian Fabre, the urban man’s designer wear brand promoted by Mr. Fabre, is set to step into the booming retail business in India by opening more outlets. The company is geared up to expand its presence across India through franchising with the expertise of Francorp. Francorp is a part of Franchise India Group, which is Asia’s largest integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele.

The famous international apparel name Fashions International, founded by Swami Pranavananda which caters to reputed textile brands across Europe like DDP, Jules, and Oxbow has now merged with Studio Fi to form Christian Fabre Textiles Private Limited. The two names have united to form a single entity and emerge as a powerful brand.

With an aim to break the casual wear mindset, Christian Fabre brings new styles for today’s youth at amazingly affordable prices ranging from INR 300 to 1500. Their range includes trendy T-shirts, Jeans, Cargos and much more. Backed by the marketing of ‘Blackbox’, Christian Fabre’s apparels have been packaged as the preferred casual wear brand for men between the age group of 18-30 years. Christian Fabre had appointed KPMG as retail consultants and after witnessing our profound work on Franchise India 2009 show, Francorp has been chosen as Franchise consultants being expert in franchising.

Highlighting the immense potential of the designer wear apparel market, Mr. Gaurav Marya, Managing Director, Francorp said, “The apparel market in India is estimated at INR 1,17300 Crore and is expected to reach INR 2,17,000 Crore, growing at a CAGR of 13%. India is witnessing a retail boom with its 350 million strong middle class populations which mainly comprises of the youth aspiring to have international brands in their wardrobe. This presents a unique opportunity for men wear brands to benefit from the upsurge in demand and create top-of the mind recall.”

Adding further Gaurav Marya said, “Francorp is excited to join hands with Christian Fabre. Francorp would help Christian Fabre identify the right locations where it can open its franchise stores. We have the mandate of preparing an elaborate strategy for the franchise program post advising them to make a successful implementation. Presently Christian Fabre operates 8 outlets in Chennai and 2 in Bengaluru and has aggressive plans to open 50 by 2012.”

About Franchise India

Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority.

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For further information, please contact:

Franchise India: Payal Gupta@98113 90248/

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