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Planet Fitness Association Appoints Jim Coen as Head

Jim Coen
Jim Coen. photo/bluemaumau

PORTSMOUTH, N.H.—The Planet Fitness Independent Franchisee Association (PFIFA) has appointed Jim Coen as its interim executive director.

In an email on Wednesday to franchisees, Jim Coen wrote: "Perhaps the most important part of PFIFA's mission is to protect, defend, and enhance Planet Fitness franchisee and brand equity." He added, "PFIFA needs your support and involvement. After all, this is all about YOU, your concerns, and those of your fellow franchisees. Let's all work together to ensure your trade as a Planet Fitness franchise owners thrives for decades and generations to come."

Planet Fitness has 704 franchised fitness clubs strewn out from New Hampshire to California, according to its latest 2014 Franchise Disclosure Document (pdf). The franchisor is owned by private equity firm TSG Consumer Partners, who took majority stake in the franchising firm in August of last year.

Coen has over 30 years of experience working for franchisor, franchisee and in-between. He serves part-time as the executive director of the Maine Franchise Owners Association that is currently lobbying for a franchise investment protection bill in Maine. He has served in other franchisee advocacy groups such as president of the Dunkin' Donuts Independent Franchise Owners and vice chairman of the Coalition of Franchisee Associations. Coen is probably best known to the country's franchise owners of all brands as one of the founding authors of the Universal Franchisee Bill of Rights, which are 12 basic rights ratified by franchisee association delegates from some of the country's largest brands for all franchise owners to help realize.

The New Hampshire-based Planet Fitness association was set up almost two years ago.


PlanetFitnessFDD2014.pdf2.6 MB
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Don Sniegowski is editor of Blue MauMau, the daily news journal for franchise & small business owners. Call him at +1 (270) 321-1268, tweet @bluemaumau or email