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7-Eleven Acquires Mobil Australia

7-Eleven Australia, has acquired the Mobil Oil Australia retail fuels business increasing network numbers from 400 to more than 650.

7-Eleven is now the market leader in convenience retailing and the largest independent fuel retailer in Australia.

The deal comes after the Australian Competition and Consumer Commission blocked a $300 million bid from oil giant Caltex to purchase Mobile's stores, saying it would hinder competition and drive up petrol prices. SmartCompany

7-Eleven plans significant upgrades by the end of 2011 to most of the 295 Mobil company-owned or leased service stations.

This is also great news for our existing franchisees, as it will bring supply chain efficiencies and greater buying and marketing power for 7-Eleven.  Warren Wilmot, 7-Eleven's Australian CEO

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About Ray Borradale

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Over forty years experience in Small Business and more than twenty-five years in franchising operations as a franchisee and employed by three franchisors, mostly in operations.

I have dedicated more than ten years and over 15,000 hours in the pursuit of quality franchising and exposing franchisor abuse of franchisees while advocating for the introduction of franchise relationship Law and the levelling of the dispute processes between bigger business and small business.


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Franchise Operations