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Log In / Register | May 22, 2018

Apple's Ban on Templated Apps Shuts Out Small Businesses

Apple apps circle
blakespot photo

Apps are so popular that Apple’s App Store was growing increasingly and, apparently, unacceptably cluttered. Apple announced last year that it would delete outdated, abandoned apps, but recently they added apps built with templates to that effort, an action that shut out large numbers of small business apps.

What’s unfortunate about the expanded policy enforcement is that these app makers specifically target the small business market. They build apps for businesses that don’t have the internal resources to build their own apps or can’t afford to hire a custom shop to design a new iOS app from scratch.

Instead, these companies help small businesses like local retailers, restaurants, small fitness studios, nonprofits, churches and other organizations to create an app presence using templates, drag-and-drop wizards and various tools to put together a more basic app that can then be customized further with their own branding and images.

These may not be the most-used apps, to be sure, but for the niche audiences they serve – say, for example, customers of a local pizza place that would rather have its own app rather than paying the fees associated with being on a food ordering platform like Seamless/GrubHub or Uber Eats – they serve a useful purpose. — Sarah Perez, TechCrunch

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