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Log In / Register | Jul 20, 2018

Augmented Reality on New iPhone System Could Be a Boon to Small Businesses

Apple has just released the new iOS 11 for iPhones and iPads, which includes Augmented Reality (AR). The following video showing what IKEA has already done with AR may spark your imagination on the possibilities for your own business.

Every iPhone 5s or later, or iPad Air or later is going to be able to run iOS 11 and the new Augmented Reality (AR) feature.

…The availability of AR on iOS means instant market penetration. Even though Apple (NASDAQ:AAPL) is notorious for taking its time when integrating new technologies, the impact of this move will be huge. With iOS 11, AR will now be a mass market service. And Apple said as much when announcing the availability of iOS 11, “iOS is the world’s largest augmented reality platform.”

…The beauty of the technology is businesses of any size can use it to engage with their customers. — Michael Guta, Small Business Trends

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