General Mills Introduces Curves Product Line

What's Better Than Having Your Picture on the Cover of a Wheaties Box? For a Fitness Franchise, It's Having General Mills Introduce Curves' Product Line

If you’re a franchisor, it might be landing your first long term consumer food partnership with US food manufacturer General Mills whose brands include household names Wheaties, Betty Crocker, Pillsbury, Green Giant, Haagen-Daz, Old El Paso and more.

Curves the world’s largest fitness franchise and the ninth largest of all franchise companies in the world with more than 10,000 locations in 50 Countries, has partnered with General Mills to introduce a weight management product line which will be marketed under the Curves name.

Curves Chewy Granola bars will be available this spring in two flavors, Chocolate Peanut and Strawberries and Cream. Boxed cereal will be introduced this summer and available in both Whole Grain Crunch and Honey Crunch.

The new Curves product line will be introduced at the FMI Show May 6-8 in Chicago. All products will be available at your local grocery. Curves Chewy Granola bars will retail in stores for the suggested retail price of $2.89 per box of 6. Curves cereal will retail for the suggested retail price of $3.49. Individual granola bars will also be available for a buck a piece at more than 8,000 U.S. Curves franchise locations.

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