Shakey Past for Shakey's

CEO Wants to Leverage Nostalgia to Help Give Shakey's Brand a Rebirth

Once known for it’s PizzaBeer and Jazz – Shakey’s Pizza Parlors grew & grew and then all but disappeared, leaving many with only fond memories.  Can the brand now be reborn and return to its once mighty position as a leader in pizza?

Tim Pulido thinks so, and he has taken on the task.  In February of 2006, Pulido, a 14-Year Pizza veteran was appointed as Shakey’s new CEO.  In a recent interview with Pizza Marketplace Puildo said “There is an enormous amount of warmth and nostalgia, and fond memories, about the brand that people tap into.  It is amazing.  Everyone has a Shakey’s story.”  Pulido hopes to leverage the nostalgia into a rebirth of the Shakey’s brand.

There were 325 U.S. locations in 1974 when the company was acquired by Hunt International.  This number has gradually declined to just 62 locations in the U.S last year and all but 7 being in California.

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Comments

FOND MEMORIES

I remember with delight their great pizza. However, if it is a brand that I remember from back in my days living in Minnesota in the late 60s, there may not be a lot of us still around. The dead are rarely nostalgic. 

Richard Solomonwww.FranchiseRemedies.com

What's Next for Shakey's?

I remember Shakey's but pizza has come a long way since then. So what exactly is the new CEO going to do to leverage the Shakey's nostalgia to us baby-boomers? I don't think having player pianos will do the trick anymore.

Good point

I didn't think of that. It's a good point. But they could do video game screens and wireless hand held game playing devices. Give out tokens for game playing time with each table's order. The free play time would expire in about the time it took to eat two slices. Thereafter play time would be pay as you go. They would still have to worry about the young managers doodling the teen age waitresses/counter clerks, and watch for teenagers honking Good knows what onto pizzas ordered by cops. No one can find a booger in pesto sauce. 

Richard Solomonwww.FranchiseRemedies.com

The Genius of the Market

They would still have to worry about the young managers doodling the teen age waitresses/counter clerks, and watch for teenagers honking Good knows what onto pizzas ordered by cops. No one can find a booger in pesto sauce. - Solomon

Hmmm. Maybe it's a good thing we have illegal alien adults replacing our American teens.

Frankman

Sweeney Todd Solomon

Last time Solomon invited me over for dinner, I barfed all the next day. Coincidence?

HAHAHA

You should be so lucky as to be invited here for dinner. 

Richard Solomonwww.FranchiseRemedies.com

AND, BY THE WAY

 Dinner over here is rather grand and a lot of fun. Many of the recipes were developed here even if not invented here. Every evening dinner is very special. My approach to gastronomy is accessible by clicking on the link below.

http://www.seamusmuldoon.com/cooking_school.htm

Richard Solomonwww.FranchiseRemedies.com

Do You Eat Pupusa?

 Pupusa is a Salvadoran specialty, served with sauce and pickled veggies. But it has other dimensions you probably never thought of. El Salvador, by the way, is in Central America.

 http://www.seamusmuldoon.com/suck_hot_pupusa.htm

Richard Solomonwww.FranchiseRemedies.com