The Next Big Thing?
Over the past several years PET related franchises have been popping up everywhere, ranging from pet supplies, to pet boarding, grooming and even scooping poop. Here just a few of the many recent entries:
- Just Dogs! GourmetEst. Total Investment: $75,000 to $150,000
- Bark BustersEst. Total Investment: $64,500 - $91,400:
- Canine Grande ResortEst. Total Investment: $192,550 - $377,850
- Aussie Pet MobileEst. Total Investment: $60,000 - $252,000
- Pet DepotEst. Total Investment: $251,550 - $534,500
- Pet ButlerEst. Total Investment: $25,000 - $60,000
- Dogtopia (formerly Happy Tails Dog Spa)Est. Total Investment: $143,000 - $240,000
It is pretty easy to understand why this segment has seen so much growth when you consider:
- Some 69 Million homes or about 63% of all U.S. households have pets.
- 45% of U.S. households have more than 1 Pet
- The percentage of U.S. households with pets is up 5% from about 15 years ago.
- More than 60% of U.S. pet owners have dogs.
- 2005 expenditures on pets were estimated to be over $35.5 billion, up from $34.4 billion in 2004
- Over the past 10 years U.S. expenditures on pets and pet services have increased every year.
Well here's a "Pet Concept" that ISN'T FRANCHISING ---- YET! But, I'll bet that it is just a matter of time. I heard about this new concept over the weekend. It was instantly one of those "WHY DIDN'T I THINK OF THAT" moments (not that I'm saying that it should or should not be franchised).
The name of the business is FLEXPETZ and it has locations open in Los Angeles and San Diego, with locations scheduled to open over the next few months in NYC (AUG), San Francisco (SEP), AND London, UK (OCT). The company is currently working on opening locations in other U.S. cities including: Seattle, Boston, Miami, Santa Monica, Long Beach, Chicago, Philadelphia, Houston, Phoenix, W. Palm Beach, Washington D.C. and internationally in Glasgow, Paris, Sydney and Tokyo.
According to their website, FLEXPETZ is a unique concept for dog lovers who are unable to own a full-time doggy pal and miss spending time with a canine friend.
The concept of FLEXPETZ originated with a group of dog lovers who sadly accepted that they could not provide a dog with the full-time care and attention that goes along with responsible dog ownership.
The reasons they could not own a dog included:
- restrictive pet ownership rules where they lived.
- regular business travel involving days away from home
- a busy family schedule.
What they all had in common was a wish to spend time with a dog, andd so FLEXPETZ was born!
Well I first thought WOW - Rent-A-Pet, but I've since learned that the founders prefer to see it as a Shared Pet Ownership arrangement, similiar to fractional ownership of a jet or yacht or like a time share ownership.
A 12-Month membership is required. Their is a one time membership fee of $150 to cover a mandatory one hour introduction seession with a FLEXPETS trainer.
A monthly membership fee of $49.95 which contributes towards providing full care for all the dogs, and a $99.95 Annual Account Maintenance charge.
Daily Doggy Time payable for eachc day (or part of day) is $24.95 weekdays and $39.95 on week the weekend.
For an additional $17.50 per single trip or $35.00 round trip, FLEXPETZ will deliver and pickup your designated pet.
Your FLEXPETZ membership entitles you to a free Convience Package that includes a dog bed, food/water bowls and a custom leash. For each night you plan to have your FLEXPETZ dog you are provided with pre-packed food.
Do you think Shared Pet Ownership will be the NEXT BIG THING in franchising? I don't know, but I'll bet you dollars to doggy biscuits that in no time at all we will be hearing about FLEXPETZ Franchising or some other enterprising individual franchising a similiar concept.