Tasti D-Lite LLC Wins Over 36 Independents - Rationality Not Suspected
If you ever needed proof that there is one born every minute, please read the following:
Tasti D-Lite, New York’s favorite guilt-free dessert is ready to remodel a majority of existing retail centers with the new Tasti D-Lite brand image. As of last week, the owners of 36 existing independently owned and operated centers, located primarily in New York City, finalized franchise conversion agreements with the Tasti D-Lite management team.[FBO]
Especially charming for its naivete was this quote:
Newly converted Franchisee Bruce Weiss adds, "It is clear that Tasti D Lite LLC has already spent an enormous amount of time money and effort and has assembled a very impressive team with great expertise, vision, passion and dedication that will no doubt make this brand the number one frozen dessert in our category in a very short time.
Mr. Weiss was at a loss to explain how being number one in the frozen dessert category was going to add to his pocket book.
I have no doubt that Mr. Weiss and the other 35 "converts" talked with all of the Sona MedSpa, Mailboxes Etc, and other Amos franchisees.
There is nothing more impressive than mass stupidity. It warms my soul to know that Jimbo Amos still has what it takes as a con.
The honeymoon lasts as long the New York Franchise Act statue of limitations run - is that a year or two, Paul?