Brands Proliferate While Guests Equivocate

Since there are already more than 100 hotel brands, can the current announcements of the following 50 new hotel names be the result of thoughtful research or the triumph of public relations over common sense?


New brands announced in the past six months:

  • Virgin       
  • B Hotels & Resorts
  • Edition
  • Bulgari
  • Makara
  • Tryp
  • Etap
  • Setai
  • Ibis
  • Home 2 Suites
  • Vivanti
  • Blu
  • Advaya
  • Zaza
  • Stay
  • Night
  • Time
  • Innside
  • Cassa
  • Venu
  • So
  • Mint
  • Angelo Designhotels
  • Yotel               
  • Anantara   
  • Mercer
  • Keys
  • Address
  • Capsule
  • BLVD
  • Ramada Encore
  • SLS
  • Snotels
  • 3 Palms
  • Tune
  • Ginger
  • Nuo
  • ICON
  • Citizen M
  • Modo
  • Zinc City
  • Glow Studios
  • Zinc Edge
  • Zinc Living
  • Zinc Journey
  • SOMA
  • Touch
  • Marvel
  • De Vere
  • J Hotels

So, the beat goes on. 50 new brands announced while the hotel industry is just beginning to emerge from the recent disastrous economic recession.


About the author: Stanley Turkel, MHS, ISHC operates his hotel consulting office as a sole practitioner specializing in franchising issues, asset management and litigation support services. Turkel’s clients are hotel owners and franchisees, investors and lending institutions. Turkel serves on the Board of Advisors and lectures at the NYU Tisch Center for Hospitality, Tourism and Sports Management. My new book is available at reduced rates. Vist GreatAmericanHoteliers.com.

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