Wyndham Hotel Group Grows, Ignores Fair Franchising

Wyndham results reflect strong management of a large hotel company.  As of March 31, the company’s hotel system consisted of approximately 7,190 properties and 609,600 guestrooms.  The development pipeline included approximately 830 hotels and 102,000 guestrooms, of which 57% were new construction and 57% were international.

It is, therefore, hard to reconcile President Eric Danziger’s recent report to the AAHOA Board of Directors which fails to describe Wyndham’s lack of compliance with AAHOAs 12 Points of Fair Franchising.  Instead, President Danziger focuses on 13 other issues:

  • Cooperation with franchisees who are facing financial difficulties, defaults or terminations
  • Wyndham Rewards Loyalty Program
  • Property Management System Migration
  • Wyndham Global Conference
  • Strategic Sourcing Purchasing Program
  • WHG Training Initiatives
  • WHG Quality of Product and Service Initiative
  • WHG Revenue Management Initiatives
  • WHG Global Sales Initiatives
  • WHG Marketing Initiatives
  • Brand.com
  • OTA/Third Party Web sites
  • Expense Control Initiatives

(As reported in AAHOA Lodging Business magazine, April 2011)
After all this time, it is distressing to realize that Wyndham is still failing to implement even the modest goals in AAHOAs manifesto.

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