AAHOA Strikes Back
Hats off to the Asian American Hotel Owners Association for the threat to sever its relationship with Choice Hotels International because of Choice’s persistent, self-defeating anti-franchisee positions. Choice has consistently failed to recognize that their franchisees are the heart and soul of their business.
It’s no surprise to me that AAHOA finally blew the whistle and said “No More”.
It is time for Choice to reverse its wrong-headed march of folly; time to fully implement the AAHOA 12 Points of Fair Franchising; time to support the Universal Franchisee Bill of Rights; and time to realize that fair franchising is not an oxymoron.
AAHOA members have taken it on the chin for years. Finally they are telling Choice to behave like real partners. I believe that Choice cannot last as a successful hotel franchising entity if AAHOA members do not renew expiring license agreements and do not sign new ones.