Is This the Science or Art of Brand Management?

With the addition of the following eighteen new brands, I have now reported on more than 108 new hotel announcements in the past 24 months:

  • Even Hotels by IHG
  • Hualuxe by IHG
  • Hotel Mazarin, New Orleans Hotel Collection
  • Kerry Hotels by Shangri-La International
  • Zinc Journey by Zinc/In Vision
  • OZO by ONYX Hospitality Group
  • Ciena Hotels by HotelWorks Development
  • OASIA by For East Hospitality
  • AVANI by Minor Hotels
  • YITEL by Homes Inns & Hotels
  • SERENA HOTELS by Aga Khan Fund
  • Hotel BPM in Brooklyn
  • Vincci Bit Hotel in Barcelona
  • Art of Animation Hotel by Disney
  • InterCityHotel by Stiegenberger Hotels and Resorts
  • Next Hotels and Resorts by Silver Needle Hospitality
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