Is This the Science or Art of Brand Management?
With the addition of the following eighteen new brands, I have now reported on more than 108 new hotel announcements in the past 24 months:
- Even Hotels by IHG
- Hualuxe by IHG
- Hotel Mazarin, New Orleans Hotel Collection
- Kerry Hotels by Shangri-La International
- Zinc Journey by Zinc/In Vision
- OZO by ONYX Hospitality Group
- Ciena Hotels by HotelWorks Development
- OASIA by For East Hospitality
- AVANI by Minor Hotels
- YITEL by Homes Inns & Hotels
- LONE STAR COURTS
- THE OUT NYC
- SERENA HOTELS by Aga Khan Fund
- Hotel BPM in Brooklyn
- Vincci Bit Hotel in Barcelona
- Art of Animation Hotel by Disney
- InterCityHotel by Stiegenberger Hotels and Resorts
- Next Hotels and Resorts by Silver Needle Hospitality
Stanley Turkel is a Virginia-based hotel consultant specializing in hotel-related expert witness cases and asset management. He was designated as the 2014 and 2015 Historian of the Year by Historic Hotels of America, the official program of the National Trust for Historic Preservation. To order his books go to www.stanleyturkel.com and click on “books”:
-“Great American Hoteliers: Pioneers of the Hotel Industry”
-“Built To Last: 100+ Year-Old Hotels in New York”
-“Built To Last: 100+ Year-Old Hotels East of the Mississippi”
-“Hotel Mavens: Lucius M. Boomer, George C. Boldt, Oscar of the Waldorf”
-“Great American Hoteliers Volume 2: Pioneers of the Hotel Industry”
-“Built To Last: 100+ Year Old Hotels West of the Mississippi”
-“Hotel Mavens Volume 2: Henry Morrison Flagler, Henry Bradley Plant, Carl Graham Fisher"