McDonalds Tests Self-Service Coffee to Quicken Service

<p>They call it fast food for good reason: It&rsquo;s fast.&nbsp;&nbsp;Foodservice Solutions&reg; while&nbsp;speaking at the&nbsp;Fresh Food Summit pointed out that foodservice is evolving and what was fast yesterday is not so fast today.&nbsp;&nbsp;Let&rsquo;s look at five of the foodservice fast facts:</p>
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<ol>
<li>In 1940 a home-cooked meal took on average 150 minutes to prepare</li>
<li>In the year 2000 the average time spent inside McDonalds was 11 minutes</li>
<li>In 2015 we spent 30 minutes preparing a home-cooked meal</li>
<li>Today 74 percent of all fast food meals are drive thru or take out</li>
<li>Today 1 in 3 men spend 15 minutes or less on food preparation</li>
</ol>

<p><img alt="Coffee kiosk at McDonald's" src="https://3.bp.blogspot.com/-VZlLWOTyRsI/Vwi3_02rsYI/AAAAAAAAQxc/31dhGUwP…; style="float: right; margin-left: 6px; margin-right: 6px;" /></p>

<p>McDonald&#39;s is the global leader in fast fresh food, but understands that the consumer continues to be time starved. Constantly searching for ways to reduce the time it takes a customer to get served, McDonald&rsquo;s is testing&nbsp;several new ways to boost coffee sales, including a self-service option for customers on the run.</p>

<p>You can now order breakfast all day at McDonald&#39;s. That brings an increase in coffee demand. The self-serve coffee machine pictured was inside a Chicago unit by&nbsp;BrandEating.com&nbsp;and credit them for the picture.&nbsp;</p>

<p>In the picture you can see the vertical dispenser located away from the regular service counter.&nbsp;&nbsp;The touch screen enables patrons to make a customizable latte, mocha or cappuccino for $2.99 and pay for it via credit card, clearly saving time for the consumer and labor for the operator.</p>

<p>The Ready-2-Eat and Heat-N-Eat fresh food battle for share of stomach continues to heat up as McDonald&rsquo;s is also testing&nbsp;add-on flavor shots&nbsp;similar to the ones Dunkin&rsquo; offers.&nbsp;&nbsp;Customers can &ldquo;supercharge their java with any of nine un-sugared flavorings, from coconut to Irish cream, or three sweetened additives, including hazelnut and caramel flavorings.&rdquo;. Customization, personalization, and technology infuse relevance that will help drive continued success at McDonald&#39;s.</p>