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Miracle-Ear Certified as a World-Class Franchise By The Franchise Research Institute

LINCOLN, Neb.(July 27, 2012) – Miracle-Ear has received World-Class Franchise® certification from the Franchise Research Institute®

Going for Gold: Ongoing Training and Support

In this Olympic year, we are certain to face a wave of analogies and metaphors related to the Games and the athletes (along with their preparation, trials, and victories).  Allow me to jump on this bandwagon….

Part of the Team: Communication Between Franchisees

Like it or not, sometimes a good, old-fashioned sports metaphor is the best way to make a point.  While searching for the best way to describe the importance of helpfulness and communication between fellow franchisees, I am inevitably drawn to a football team comparison. 

Franchise Quality Begins at the Top

Mark Siebert, in an article titled “The Quality Control Myth” ( states, “Time and again, prospective franchisors say that the only thing holding them back from franchising their business is the fear that franchisees won't sustain the quality standards they've established.  A typical lament is, ‘I've worked too long and too hard building this brand to let someone else screw it up.’”

Franchisors are from Mars and Franchisees are from Venus

In the wildly popular Men are from Mars, Women are from Venus book series, author John Gray explores the fundamental differences between genders’ perspectives and communication methods. While Gray hasn’t delved into the realm of franchising, there is little doubt that the vantage points of franchisor and franchisee are also distinctly different, which can lead to some, let’s say, interesting issues with communication between the two groups.

Field Representatives Coach Franchisees to Victory

"A good coach will make his players see what they can be rather than what they are." -Ara Parasheghian

Franchisor Competence: Not Always a Given

In Street Smart Franchising, Mathews, DeBolt, and Percival state, “Not every franchise is a good opportunity.  Franchising is like any business, encompassing everything from genius to conventionality to incompetence.”  Hmmmm.  It seems like genius should be fairly easy to spot, conventionality ought to be evident, and incompetence…just a Google search away from discovery.

Preparing for Takeoff: Initial Training/Opening Support

Mark Siebert, in an article for Entrepreneur, states, “Of all the tasks that befall the new franchisor, perhaps none is as important as the role of training.  If the brand is the heart of any great franchise, training is the physical conditioning that keeps that heart beating strongly and consistently.” 

‘Zors and ‘Zees: Success is a Two-Way Street

It would seem that (in a logical world) franchisors would see a direct link between the success of their franchisees and their franchise concept. Yet, “unfunded mandates,” poor support, inadequate internal communication, and more are common issues in franchising, which undermines a ‘zees’ ability to be successful.  Stories of professional, financial, and personal franchisee meltdowns abound, even as their franchisor is recognized in the media as “Best Of,” “Fastest-Growing,” or “Most….”