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Log In / Register | May 22, 2018

Hotel Marketing: Investing In People And Technology

The introduction of technology has influenced the duties of on-site hotel sales personnel over the years. The reach of the internet, social media, and sophisticated revenue management programs have provided marketing professionals with an array of new tools.

Mixed Messages for Meetings Market

The U.S. meetings market has lagged in its recovery from the depths of the 2008/2009 lodging industry recession.

Hotels Pay Their Debt

Annual Change in Interest PaymentIn 2009 the average hotel participating in PKF Hospitality Research's (PKF-HR) Trends in the Hotel Industry survey suffered a staggering 35.4 percent decline in net operating income (NOI).

Conference Centers: The Recovery Gathers Speed

The U.S. lodging industry is well into its fourth year of recovery from the great recession of 2009. One of the pleasant surprises of the current recovery has been the very strong return of lodging demand.

Prosperity Equals Accuracy

Since 2001, PKF Hospitality Research, LLC (PKF-HR) has assessed the accuracy of hotel budgets. Over the past 12 years, one trend has become very predictable. During times of industry prosperity, hotel budgets are extremely accurate.

The Components of Hotel Labor Costs

Change in Avg Hourly Compensation vs UnemploymentLabor and related costs have long been the single expense category in operating a hotel.

Guest, Can You Spend a Dime?

While hotel operators have enjoyed strong growth in rooms revenue, they are struggling to receive extra spend in 2012.

Hotel Top-Line Extends To Bottom-Line

Source: PKF Hospitality Research, LLC

Hotel developers are attracted to extended-stay (ES) hotels because of the relative simplicity of their operations and high profit margins.

Go with the Flow

Average Flow-Multiples for Hotel Properties
Figure one

The U.S. lodging industry recovery made great progress in 2011 with over 70 percent of the hotels in the nation showing increases in both revenue and profits during the year.

Hotel Owners, Select Your Profits

2011 percent of total hotel revenue

The definition of "select-service" within the lodging industry may vary from person to person, but there is no doubt that properties in this segment are the most popular among developers.