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Log In / Register | Jul 15, 2018

Are Demographics Dead?

Merriam-Webster dictionary defines “demographics” as the statistical characteristics of populations, such as age, gender, education, and income to identify markets.

Eleven Brand Marketing Trends for 2018

“Legends of prediction are common throughout the spectrum of mankind. Gods speak, spirits speak, and computers speak,” author Ursula Le Guin wrote. What she missed, however, were consumers. Consumers speak too.

Chipotle's Cure for the Norovirus

Chipotle is reeling from another norovirus outbreak. But according to Chief Marketing and Development Officer, Mark Crumpacker, the right advertising tone (and a new menu item) will be the cure-all. It’s a planned queso rollout.

Ivanka Trump Brand Update

In a national survey conducted among Millennial female shoppers July 10th through 15th, New York-based brand engagement and customer loyalty research consultancy Brand Keys found that 38 percent were negatively disposed to consider purchasing from Ivanka Trump’s line of clothing or shoes.

Presidential Politics Dramatically Reshapes Brand Perceptions of ‘Patriotism’

The 15th annual Brand Keys survey of iconic American brands in over 100 categories reveals a dramatic shift in consumer perceptions of brand 'patriotism.' Jeep, Disney, and Levi Strauss continue to lead an otherwise dramatically re-drawn list of patriotic brands, with brands like Fox News, Tesla, MSNBC, and Twitter joining the 2017 list.

The Greenest Brands in America

April 22nd is the 47th anniversary of Earth Day, so this is the season to release our list of the top-25 greenest brands in America. Of 740 brands included in this year’s 22nd annua

Baseball Makes A Comeback, National Pastime Is First in Fan Loyalty

Major League Baseball’s Opening Day was April 2. It's always a big moment, but this year it was considerably bigger.

What's in a Name?

Shakespeare answered the question what's in a name with, “That which we call a rose by any other name would smell as sweet.” Well, that was then, but today that question has taken on new import.

Brand Loyalty in America of 2017

Soaring customer expectations are creating an increasingly challenging environment for brands seeking engagement, according to the 22nd annual Brand Keys Customer Loyalty Engagement Index (CLEI).

A Retrospective View of Predicted Trends for 2017

If the title for this year’s Brand Keys Trends for 2017 seems a bit contradictory, think about the two biggest questions being raised just as we enter the New Year: “How did we get here and how did researchers get it so very wrong?”