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Log In / Register | Jun 23, 2018
Granville_Bean's picture

Capriotti's: never heard of them (and that says something)

The primary value of a franchise is that its brand name brings in business. NOT its "proven system". Also, a system that has one or two or even three locations per state in scattered states is a yellow flag. It means it is not likely to be able to afford more advertising in any local market than a local Mom & Pop so what's the good of being a franchise?

Yes, MCD jumped from SoCal where the McDonald Bros. had their restaurant, to the Chicago area where Ray Kroc was from, but usually concentric regional growth is a better model to build critical advertising mass and name recognition.  But if you are SURE you're going to get in on the ground floor of the "next McDonald's" by being first in for your state, go right ahead, it's your money.


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