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Log In / Register | May 25, 2018

Survey: 80 Percent of Small Businesses Use Facebook to Market

According to a new survey, small businesses are finding success on Facebook and have made it their most popular social media platform for marketing. Twitter, LinkedIn and Instagram, in that order, follow Facebook.

About 80 percent of small business owners use Facebook for marketing, according to a recent study. That makes the iconic social media platform the most popular tool for small business marketers in the digital world and beyond. It’s more popular than other social channels like Twitter and LinkedIn, online advertising networks like AdWords, and traditional advertising methods like newspapers and radio.

The study comes from marketing services provider G2 Crowd. The company surveyed small business owners and managers from companies with 250 employees or less. It also found that 24 percent plan to prioritize investments toward marketing and advertising this year. So many business owners plan to prioritize marketing over other areas like hiring sales staff or investing in new software. — Annie Pilon, Small Business Trends.

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