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Log In / Register | Jun 21, 2018

El Pollo Loco Changes Its Logo to Feature Chicken Head

Chicken chain El Pollo Loco unveiled yesterday that it is dumping its fire-grilled logo in favor of a new logo with a portrait of a chicken head. The new logo uses the same typeface as its original logo.

New El Pollo LocoEl Pollo Loco in Spanish means the crazy chicken. Pollo is chicken.

“This update is another milestone in the company’s ongoing transformation and reinforces our promise to continually innovate, as we aim to not only provide our guests with the freshest, most delicious flavors, but also a great experience," stated Ed Valle, chief marketing officer of El Pollo Loco.

Earlier this month, the chain of 470 company-owned and franchised restaurants began a gradual rollout of the new logo to all restaurants, including packaging and uniforms, as well as to all branding communications and digital experiences.

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