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Log In / Register | May 22, 2018
Marketing, branding and loyalty development

Survey: 80 Percent of Small Businesses Use Facebook to Market

According to a new survey, small businesses are finding success on Facebook and have made it their most popular social media platform for marketing. Twitter, LinkedIn and Instagram, in that order, follow Facebook.

McDonald’s USA to Launch Bottled Coffee in Supermarkets, Restaurants to Relaunch McCafé

Photo from McDonald's USA via press releaseIn taking aim at Starbucks and Dunkin’ Donuts, McDonald’s USA energetically announced this morning a turbo-charged shot. First, it is reinvigorating its McCafé experience with a contemporary look and new beverages. But it is also introducing some of its McDonald’s coffees for supermarket distribution in order to gain more mindshare with consumers.

App Gathers Crowds for Businesses

A restaurateur who wants to make the right impression at the opening of his new restaurant conjures up a crowd, for compensation, using a new app. Like casting a movie, he stipulates the kind of crowd he wants: young, live or work in the area, certain Facebook "likes," and more.

Chipotle's Cure for the Norovirus

Chipotle is reeling from another norovirus outbreak. But according to Chief Marketing and Development Officer, Mark Crumpacker, the right advertising tone (and a new menu item) will be the cure-all. It’s a planned queso rollout.

Ivanka Trump Brand Update

In a national survey conducted among Millennial female shoppers July 10th through 15th, New York-based brand engagement and customer loyalty research consultancy Brand Keys found that 38 percent were negatively disposed to consider purchasing from Ivanka Trump’s line of clothing or shoes.

Audi's China Ad Sparks Charges of Sexism

A new Audi ad for a China audience compares wives to used cars. Complaints about it are proliferating in social media among what some might see as a humorless PC crowd. The ad opens up with a Chinese couple exchanging their wedding vows before a crowd of their friends and relatives. The ceremony is interrupted by the groom's mother, who proceeds to conduct a rough on-the-spot physical inspection of the bride.

Mazda Targets Hispanic Voters with Japanese Ads

Mazda has decided to go after Hispanic buyers with Japanese language ads. Say what!? Yes, it's true. The company feels that too many Hispanics think of Mazda as Asian rather than Japanese, and a car that's Asian made just doesn't create the quality image that a Japanese made car does.

Presidential Politics Dramatically Reshapes Brand Perceptions of ‘Patriotism’

The 15th annual Brand Keys survey of iconic American brands in over 100 categories reveals a dramatic shift in consumer perceptions of brand 'patriotism.' Jeep, Disney, and Levi Strauss continue to lead an otherwise dramatically re-drawn list of patriotic brands, with brands like Fox News, Tesla, MSNBC, and Twitter joining the 2017 list.

The Greenest Brands in America

April 22nd is the 47th anniversary of Earth Day, so this is the season to release our list of the top-25 greenest brands in America. Of 740 brands included in this year’s 22nd annua

KFC Recruits Hollywood’s Rob Lowe to Launch Zinger Sandwich

Louisville-based KFC has recruited Rob Lowe as its newest actor to play a version of the brand's founder, Colonel Harland Sanders. Lowe will help KFC roll out its new spicy Zinger sandwiches with the theme of being out of this world.