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Marketing, branding and loyalty development

Baseball Makes A Comeback, National Pastime Is First in Fan Loyalty

Major League Baseball’s Opening Day was April 2. It's always a big moment, but this year it was considerably bigger.

Subway Responds to Damaging Canadian Report on Its Chicken

The Marketplace program on CBC in Canada recently reported that DNA tests it had commissioned on the chicken in two varieties of Subway's sandwiches showed results of only around 50 percent chicken DNA. The rest, it said, was mostly soy. The report went viral. Subway quickly ran its own laboratory tests and responded.

What's in a Name?

Shakespeare answered the question what's in a name with, “That which we call a rose by any other name would smell as sweet.” Well, that was then, but today that question has taken on new import.

Russia McDonald's Playing Down American Connections

What with the unfriendly rhetoric from the U.S. against Russia and the sanctions it has imposed along with frequent talk of war, McDonald's is in a difficult public relations situation with the Russian public.

Best Super Bowl Ads of 2017

Audi Super Bowl ad, "Daughter"Filling first place all the way to fourth, franchisors did phenomenally well in this year's Super Bowl contest for best advertisement.

Brand Loyalty in America of 2017

Soaring customer expectations are creating an increasingly challenging environment for brands seeking engagement, according to the 22nd annual Brand Keys Customer Loyalty Engagement Index (CLEI).

Wingstop Launches Voice-Activated Ordering

Amazon's Echo device enables interaction with voice-activated Alexa
Photo of Amazon's Echo device courtesy of Amazon

Wingstop, Inc. [NASDAQ:WING] announced Tuesday that it is offering a voice-activated ordering system through Amazon Alexa.

A Retrospective View of Predicted Trends for 2017

If the title for this year’s Brand Keys Trends for 2017 seems a bit contradictory, think about the two biggest questions being raised just as we enter the New Year: “How did we get here and how did researchers get it so very wrong?”

Join in on Small Business Saturday

American Express launched Small Business Saturday on November 27, 2010, and since then the idea has taken off. This year's SBS is nearly here–Saturday, November 26–but it's not too late to take advantage of American Express' free Small Business Saturday® marketing materials - including sample posters, press releases, and social media updates.

Steps to a Successful Ice Cream Franchise

Multi-unit Sub Zero franchisee Rob West, who had spent over 30 years in corporate finance, started his new career in ice cream six years ago. He has a different approach to promoting business.