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Log In / Register | May 24, 2018
Marketing, branding and loyalty development

Pokemon Go Paying Off for McDonald's Japan

McDonald's Japan's decision to jump on the Pokemon Go bandwagon is so far paying off for the company.

America’s Favorite Beer

Writer Charles Farrar Browne, aka Artemus Ward, noted, "We all can't be Washingtons, but we can all be patriots." When he wrote that he was, of course, talking about people – not products. But certain brands think it's a philosophy worth leveraging, and sometimes it is.

McDonald’s Japan Cashing in on Pokémon Craze

Pokémon Go is not yet available in Japan, the land where Pokémon was created, but that isn’t stopping McDonald’s from taking advantage of the Pokémon craze there right now instead of sitting on the sidelines waiting.

McDonald's May Be First of the Pokémon Go Sponsored Locations

John Hanke, CEO of Pokémon Go developer Niantic, told The New York Times last week that the game will include "sponsored locations" in the future. McDonald's is the odds-on favorite of being the first of them.

Pizza Hut Launching Chatbot for Orders from Social Media Sites

Pizza Hut announced this week the launch of a social ordering platform, or “chatbot,” a means of conversational ordering on Facebook Messenger and Twitter.

How to Make Your Business a Pokémon Go Hot Spot

Pokémon Go is a bona fide phenomenon and businesses are hopping on its bandwagon, using it to increase traffic. This may or may not be a good idea for your particular business.

McMuffin Switched to Butter in 6 Months, Speedy for McDonald’s

McMuffin switched from margerine to butterHungry for press that shows the brand is changing, McDonald's wanted the business world to take note of how quickly the snail-paced restaurant chain Goliath switched from margarine to butter. Its fastest change yet.

Ford’s New Lease Sharing Plan Falling Flat

Ford introduced a new lease sharing plan three months ago, but so far not one person has signed up.

McDonald's Has Ended Controversial School Program

John Cisna, a middle-aged Iowa school teacher, came up with the idea of losing weight while eating at McDonald's exclusively.

2016 Least Engaging Brands

This past February, Brand Keys announced the list of the top brands that 42,792 U.S. consumers found to be most emotionally engaging and, therefore, the ones they were most loyal to.