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Log In / Register | May 22, 2018
Marketing, branding and loyalty development

Can Brand Trump Become President Trump?

In 1968, Joe McGinniss wrote The Selling of the President, analyzing the marketing of Richard M. Nixon. It was the first-of-its-kind intro to a concept of stage-managed presidential branding and a primer for taking a human politician and turning him into a brand – the creation of the “new Nixon.”

Buffalo Wild Wings Pulls Ads Featuring Comedian Who Lied about 9/11

Buffalo Wild Wings says they are dropping their commercials featuring disgraced comedian Steve Rannazzisi. He admitted last week to lying for years about being in one of the buildings of the World Trade Center as it was hit during the September 11 attack.

Beer for Breakfast? Depends How You Market It

Remember when you were growing up and they told you to “start your day with a good breakfast?” And then the joke when you were in college, “Beer – it’s not just for breakfast?” Well, here’s what happens when categories weaken and worlds collide!

Desktop Sites Unnecessary, Says Google's Mueller

Google's John Mueller says that a mobile site is sufficient and that desktop sites are no longer necessary.

McDonald's to Eliminate Stores & Jobs

If you haven’t heard, McDonald’s hasn’t been doing all that well. They haven’t been doing all that well for some time now, and the company is going to close more U.S. restaurants this year than they open, something that hasn’t happened in 45 years!

20 Most Engaging Brands of Millennials

That it is hard to emotionally engage Millennials is not a surprise. What does surprise is the way marketers believe that more social networking and entertaining advertising will. But, in the absence of real ROI metrics, counting “shares” and tweets, and views has become the default evaluation for assessments of efficiency for marketers.

Why Email Marketing Is Smart for Small Businesses

Email marketing is affordable, easy, takes little time, is great for customer retention, the preferred method of receiving marketing messages by most consumers, works synergistically with other marketing efforts,

Hardee’s Introduces Grass-fed Beef Burger, Joins Carl's Jr.

Charlotte McKinney
Hardee's to use Carl's Jr. "All Natural" ad with Charlotte McKinney. Image:YouTube

CARPINTERIA, Calif. – CKE Restaurants, franchisor to Carl's Jr. and Hardee's brands, announced today that it is rolling out a burger at Hardee's restaurants that is a grass-fed, free-range beef with no added hormones, antibiotics, or steroids. With the "All-Natural" burger first introduced at sister chain Carl's Jr. last December, CKE says it is the first major burger chain to roll out such a healthy burger.

Emotions Are More Important to Millennials

As more marketers have focused on the Millennial Generation with efforts focused on capturing this cohort’s attentions, major budgets are being planned in the mistaken belief that Millennials are less brand loyal than other age cohorts, and require additional attention to create brand preference.