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Log In / Register | May 25, 2018
Marketing, branding and loyalty development

America's Most Patriotic Brands

A new Brand Keys survey of iconic American brands has revealed which brands consumers consider the most “patriotic.” Jeep, Coca-Cola, Disney, and Ralph Lauren led the pack this year.

Tour Zoës Kitchen Mobile App

Tour the Zoës Kitchen mobile app through this online video. The fast-casual chain is not franchising now, but is planning on it in the future.


South Carolina Turns on Confederate Flag; Zee Chimes In

Take down the Confederate flag rally. Photo:Perry McLeod

Heeding Governor Nikki Haley's call after the wake of last week's church killings in South Carolina, state lawmakers have proposed a bill for the removal of the Confederate flag that flies above statehouse grounds.

Donut Make This Mistake; Values Are Always Category-Specific

If you have followed the McDonald's debacle for the past year you cannot have missed the fact that the company woke up late to the fact that consumer values had shifted. Away from fat/salty/fast/dollar-menu food to brands that were seen to offer healthier, fresher, natural, more customized food. And consumers were actually willing to pay more for that.