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Value Menu Items Are Bringing in Restaurant Traffic

McDonald's 2 for $4 mix & match deal
 McDonald's window

Value menus are driving traffic in a flat market, according to one researcher. Value menu traffic for total QSR increased by 10 percent and consumer spend by 13 percent in the first quarter of 2018, according to a recent study by global information company The NPD Group.

Food Delivery Posts Big Gains

Delivery service posted sizable gains in both visits and sales over the last five years, despite the flat performance of the restaurant industry.

Restaurant Visits Paid by Mobile Apps Up 50 Percent

Although foodservice traffic has been flat for several years, restaurant visits paid by mobile app have increased by 50 percent from 2016 to 2017, finds a new study released by researcher The NPD Group. 

In a Growing Economy, U.S. Restaurant Outlets Decline

Empty boxes in an empty, shuttered bakery
Empty cash drawer & boxes inside a shuttered QSR

The U.S. restaurant count reached 647,288 units in the autumn of 2017. That is a 2 percent decrease in the number of restaurant outlets from a year ago.

Gen Z Expects Food Flavor and Nutritional Benefit over Branding

Generation Z, those born from 1997 to present, now represent 27 percent of the U.S. population. They are a larger group than Millennials, and although only older Gen Zs are entering adulthood, their impact on the food industry is already being felt, finds a new study by international researcher The NPD Group.

Emerging Franchises Report From FranchiseGrade

This report on Emerging Franchises presents statistics on new franchise system performance over a 10 year period.

Facial Recognition Making Its Appearance in Restaurants

With facial recognition more accurate and more used than ever, such as to unlock the new iPhone X, restaurant operators have begun trying it out, with good results they say. The POS systems recognize customers and cut down on the time from their arrival to their food being served.

U.S. Way behind U.K. in Mobile Payments

Wendy's Mobile Payment

A writer for CNET, who is presumably a nerd, says that he found on a recent trip to the U.K. that mobile payments were much more ubiquitous there than on his home turf, the U.S., making them comfortable to use in comparison. While he doesn't make a point in his article of spending money at franchise locations or small businesses, he does point out the difficulties in mobile payments in America from the customer's point of view.

Eleven Brand Marketing Trends for 2018

“Legends of prediction are common throughout the spectrum of mankind. Gods speak, spirits speak, and computers speak,” author Ursula Le Guin wrote. What she missed, however, were consumers. Consumers speak too.

Can Burger Lovers Be Fooled by Mock Meats?

New plant-based burgers are tasting like meat thanks to a new technology. Paul Solman of PBS NewsHour investigates further.