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Log In / Register | May 23, 2018

Restaurant Trends of 2006

 A financier for the restaurant franchise industry, G.E. Capital Solutions, Franchise Finance, released its annual report on trends in chain restaurants.

CEO Darren Kowalske noted, "the industry experienced record activity for mergers, acquisitions and IPOs in 2006. These trends combined with other factors like rising costs in commercial real estate and gasoline have a ripple effect that cascades across the economy."

Squeeze My Ads Until Profits Explode, Please.

Where is ultimate ad ROI?  Beyond the newsletter.  Microsoft and Apple have been doing it for 30 years.  A true franchise visionary will link word of mouth, broadcast and print to the computer/email/icon space – regardless of durable goods, services or consumables.  From dry cleaning to sandwiches, oil changes to latte, transmission to travel – Connect your brand to your local desktops with simple free entertaining software toys, along with an offer of course ☺

Your profit is far more interesting than your product. There are 10 touchpoints on the desktop that ad agencies miss every day.  Give a free software toy that links behavior to your brand.  Don’t have a software toy?  If you’ve gotten this far, you get the picture.

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Amazing 5 minute look into the future

This amazing 5 minute video link was sent to me this morning.
It was so powerful, that it actually caused me to stare at it, and shake my head in amazement.
{It takes a LOT to slow me down enough to watch a 5 minute web-video.}
This link WILL affect you, and get your juices flowing.
It is suitable for General Audiences.

Shift Happens 

Great Stuff Predicted in 1955

 Here are some quotes compiled from 1955. I have added the franchises that are in business now, in spite of these predictions!

Comments made in the year 1955:

"I'll tell you one thing, if things keep going the way they are, it's going to be impossible to buy a week's groceries for $20."

"Have you seen the new cars coming out next year? It won't be long before $2000 will only buy a used one."

How does your state rank in the “New Economy”?

 A ranking of U.S. states on how well they generate innovation puts Massachusetts, New Jersey, Maryland, Washington and California at the top the list, according to a report by the Kauffman Foundation, a Kansas City nonprofit that researches and promotes entrepreneurship, and the Information Technology and Innovation Foundation.

The study compares states on 26 indicators in five categories: knowledge jobs, globalization, economic dynamism, transformation to the digital economy and technological innovation capacity. At the bottom of the list were West Virginia, South Dakota, Mississippi, Arkansas and Alabama.

Need a Job in Franchising?

Here’s more proof that viral marketing has …. Well gone viral! 

Pizza Hut has announced that they are looking for some temporary help.  A ‘VP of Pizza’ and it raises the bar for Temp Help.  This 3-Month gig comes with a company car, an annualized salary of $100,000 and FREE PIZZA for a year!

Okay, so for the VIRAL part…If you’re interested in applying for the ‘VP of Pizza’ position they’re accepting video resumes via who else?  You Tube!  Qualifications: You gotta be able to proclaim your passion of Pizza.

Jack in the Box Pioneers In-Store Branded Videos by Customers

 Burger chain testing a series of 33 branded films on in-store flat-screen television monitors in 115 concept stores

Jack has bought into the Internet age in a big way. The chain has been testing Jack TV, a series of 33 branded films that will be displayed in restaurant flat-screen monitors to amuse customers while they wait to place orders. Besides video shorts from ad agency Secret Weapon Marketing, customers  contribute their own shorts through the chain's MySpace page.

A Thought Provoking Video

I'm sure you've got a friend like my friend John who keeps your email box filled with the latest email stories and jokes.  Well John is a Florida attorney and the e-m

Update on Relative Importance of Blue Mau Mau Site

Two months ago, I wrote:

"One way to measure the success of the Blue MauMau site is to compare the traffic here versus the IFA's website:

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Although Alexa is known to favour tech websites, by comparing websites in roughly the same marketplace, Alexa's biases should wash out.

2007 Franchise Trends!

 With the New Year upon us, millions of people examine what is important in their lives and set about making fresh starts and amends.  Sometimes these evaluations are about relationships or personal habits, but thousands of people also tend to re-evaluate their careers and futures. 

For many workers, taking the plunge into owning their own business seems like an unattainable goal, but franchising has made it easier than ever to make this dream a reality. Currently, franchising spans 75 different industries provides 18 million American jobs and generates an overall economic output of $1.53 trillion, according to a study conducted by PricewaterhouseCoopers for the International Franchise Association.