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Log In / Register | Jun 22, 2018

Brand Engagement Trends for 2015

When it comes to trends and the future, there are three kinds of marketers. Those who let it happen. Those who make it happen. And those who wonder what happened!

Taco Bell Says Shell-Licking Employee Broke Contest Rules

An employee of a Taco Bell franchisee licks the taco shells to show how much he loves their taste

IRVINE, Calif. – A spokesperson for Irvine-based Taco Bell Corporation says that the viral photograph posted of an employee licking a stack of tacos isn't what you think it is.

Coffee Cools, Especially at Starbucks

With the weather being some of the hottest in decades, one might think that iced coffee sales would be going through the roof. But if Howard Schultz, founder and CEO of Starbucks, seemed a bit jittery, it wasn’t from too much caffeine.

Which Team Has the Most Loyal Fans?

With the official cry of ‘play ball’ yesterday, the 2012 MLB season began. It was accompanied by the christening of a new ballpark for the Miami Marlins, a 20th-anniversary park celebration for St. Louis, and the release of The Brand Keys 2012 Sports Loyalty Index.

Smashburger Mysterious Trademark Settlement

Smashburger refreshment cup
A Dairy Cheer "Home of the Smashburger" refreshment cup in Pikeville, Ky.

LEXINGTON, Ky. – Icon Burger executives began using the trade name “Smashburger” in 2007, knowing it had belonged for over fifty years to Dairy Cheer in Kentucky. Not until Icon was ready to put a store in Lexington, did they think there was a trademark conflict.

Dunkin' Prostitution Story Goes Global

Best photo is from Romania's Apropo news, Sex in the Car Trunk

The story of the Dunkin' Donuts shop employee, who acted as a prostitute during her fifteen minute breaks, has gone viral. Here are the best.

Dunkin' Wants Criminal Acts Reported Fast

This auditorily-gifted owl has just overheard that Dunkin' Donuts' Chief Operating Officer, Paul Twohig, has brought up a news clipping on Blue MauMau, Dunkin' Employee Gives Extra Sugar.

Relevant Brand Management?

The following thirteen new brands were introduced in the past month. This now adds up to an astounding 92 new hotel brand announcements in the past 12 months. 

Hoteliers Say Don’t Boycott Arizona

ATLANTA—In response to nationwide calls to boycott Arizona and its companies because the state recently enacted a controversial law that permits local police to demand residency proof for individuals who they suspect of being unlawfully here, the Asian American Hotel Owners Association (AAHOA) has come out in opposition to the new law, Arizona's SB1070 (pdf).

Boycott Cold Stone, Blimpie, Best Western?

Calls to boycott AriZona tea because some suppose it is in Arizona
AriZona tea company is from New York City, photo/DeusXFlorida, flickr