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Log In / Register | Jul 20, 2018

'Be Own Boss' Pitch Bad for Franchising

Franchise marketer and online publisher Sean Kelly thinks that the cause of much of franchising’s conflicts is that sellers recruit too many franchisees who don’t like taking orders.

KFC Stunts Not Stopping Sales Slide

KFC is being eaten by its competitors, and it is struggling to figure out how to stop it.

Love = Waffles

"Valentines at Waffle House is becoming ‘the reservation’ to get for the truly romantic couples," says the Georgia-based franchisor.

Top 5 Customer-Retention Tools for Franchises

Effective customer retention can make your business more profitable.

Local Franchise Marketing: Ten Things You Need to Know

If you're a franchisee, you're probably already doing some local marketing -- even if it's just listing your business in the local Yellow Pages.  Think additional advertising

Quiznos Selects Balihoo to Drive Local Marketing Success for its Franchise Owners

Balihoo to provide a comprehensive Local Marketing Automation platform to Quiznos franchise owners to translate national marketing strategy into consistent and effective local execution.

Balihoo Provides New Tools to Translate National Marketing Strategies into Local Execution for Franchises

Latest Balihoo release delivers a simplified, consolidated marketing platform that allows distributed marketers to plan, customize, execute and report on local marketing activities across all marketin

Five Week Franchise Research Plan

So here we have it; The Five Week Franchise Research Plan, the ‘KISS’ principle to researching a franchise investment - Keep It ... Simple Sucker.