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Log In / Register | Jul 21, 2018

Franchisors and Franchisees Collaborate Using a Self-Service Portal Automating Marketing and Promotion Processes

Franchisees in Tampa, Topeka and Tempe are about to launch new locations and need marketing tools to reach new customers, promotional collateral to present professional consistent messages along

How the Franchise Industry Misused the Internet, Part 4

This is the fourth of five articles that comprise a White Paper titled The Internet and the Franchise Industry - How an industry misused the Internet.

CNBC Shelves Cold Stone Story after Zarco Attacks

Cold Stone complains to CNBC that there show wasn't fair and CNBC pulls show
CNBC films a Cold Stone ice cream mix being made, source/CNBC

SCOTTSDALE, AZ –  CNBC unexpectedly pulled its documentary Behind the Counter: The Untold Story of Franchising after receiving a threatening letter from Kahala’s newly retained counsel Robert Zarco.

What to Do with Media Coverage

A trade publication used a quote by you for one of its articles.  Better yet, you’re one of the featured experts quoted in the article. Now what?

Aussie Franchisor Who Would Be Economic Indicator

Over the last few years Australia's Gerry Harvey created a brand that doubles as the economic health meter for retail and small business. 

Domino’s Scraps Ads, No Dough for Jersey Shore

What could be a better fit than a premier show about Jersey Italians, half clad babes and a pizza company. Plenty says Dominos.

Blue MauMau Begins BusinessWeek Blog


Some weeks ago, BusinessWeek asked Don Sniegowski, the founder of Blue MauMau, to report on news and issues concerning franchise owner-operators via a blog. He said yes to their grand experiment of opening up blogging to non-staff. So beginning today, Sniegowski will regularly blog there about current franchise news and issues that are covered in Blue MauMau.

Internet Overtakes Print As News Source

The Internet has passed up newspapers for the first time this year as the chief source of news for Americans.  This year 40% considered the Internet their main source of news compared to print's

Blue MauMau Turns Three

Blue MauMau officially launched its site three years ago today. My how time flies when you're having fun!