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Restaurants to Kick in Half-Million Summer Jobs but Hirings Dip

Cleaning windows at a McDonald's. Photo by Don Sniegowski
Cleaning windows at a McDonald's. Photo by Don Sniegowski

WASHINGTON – Restaurants are expected to add 522,000 U.S. jobs this summer. The projected 2015 gain would represent the third consecutive year in which restaurants add at least 500,000 jobs during the summer season, according to the National Restaurant Association, a major lobbying group for America's restaurateurs.

Restaurant Financial Update: 2015 to be a Dynamic Year

The restaurant space slogged it out in 2014. Finally, with meaningful wisps of economic recovery seen in Q4 and more disposable income running in the system, hope of discretionary spending is seen. 2015 is off to a fast start with decent sales noted so far (2015 week one same store sales: +7.4% casual diners; +2.5% QSR per MillerPulse.) And Wendy’s is suing to terminate their 4th largest franchisee, for not remodeling or adding required POS systems.

Restaurant Opportunity: Catch More Families with Kids

CHICAGO – Still struggling to recapture dwindled visits since the recession, the American restaurant industry may want to focus on wooing families with kids.

Consumers Mainly Eat Alone

Source: The NPD Group/National Eating Trends

CHICAGO —Consumers in America have become less household-oriented and more individualized than previous generations. Over 50 percent of eating and beverage consumption happens when consumers are alone, according to a foodservice researcher.

Do Overlook the Obvious

I was kind of stunned by the amount of media attention given to a recent survey that addressed, among other things, ethnic preferences for fast food brands.  It “revealed” that Hispanics had high preference indices for In-N-Out Burger and Asians for Jamba Juice.

Restaurants to See Flat Growth

CHICAGO — A leading market researcher says that the Great Recession has caused consumers to split into free spenders and cautious spenders.