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KFC Recruits Hollywood’s Rob Lowe to Launch Zinger Sandwich

Louisville-based KFC has recruited Rob Lowe as its newest actor to play a version of the brand's founder, Colonel Harland Sanders. Lowe will help KFC roll out its new spicy Zinger sandwiches with the theme of being out of this world.

Taco Bell Franchisor Manager Assaults Uber Driver

This is an unfortunate result of mixing alchohol with a franchisor culture of absolute power. Apparently, the station in life of a driver is not to give commands. Franchisor managers of Taco Bell Corporation do, at least this one does.

Yum Brands to Split into Two Public Companies, China Franchise and World Franchisor

KFC delivery
KFC delivery by bicycle in Guangzhou, China. Photo by Beryl Chan, 2014

LOUISVILLE, Ky.—Yum Brands announced this morning that it will spin off its China operations to become a franchise. The China franchise will be a publicly traded entity.

KFC Replies to China Rumor Mill over Mutant Chickens

Chinese social media has circulated rumors that KFC has eight legged chickens. KFC's response, according to AdAge, has been with a carrot – joking about itself:

Yum Brands Promotes Gibbs, Creed and Skeans

LOUISVILLE, Ky. – Yum Brands, Inc. (NYSE: YUM) announced today that David Gibbs will be promoted to Global Pizza Hut chief executive officer on January 1, 2015. Gibbs, 51, who currently serves as president of Pizza Hut, U.S., will take over for Scott Bergren who will retire at the end of 2014.

Sun Rises for Yum China, Night in America

LOUISVILLE, Ky. – Yum Brands Inc. (NYSE:YUM), with some 40,000 affiliated restaurants worldwide, reported on Wednesday its financial results for the second quarter ended June 14, 2014.

Long John Silver's / A&W Franchisees Allowed Crucial Data from Yum

Long John Silver's

LOUISVILLE, Kentucky – A judge has granted franchisees of a co-branded Long John Silver's/A&W restaurant franchise the right to proceed with new depositions of Yum Brands.

Yum Pins Hopes on New CEO Greg Creed, Chairmen Trinity

KFC sign
"Open 24 hours," shines a KFC sign in Shenzhen, Guangdong province, China. Photo/Steigerwald28

LOUISVILLE, Ky.— Yum Brands, Inc. (NYSE:YUM) announced that Taco Bell's CEO Greg Creed will become its chief executive officer on the first day of 2015. Yum's sitting chairman and chief executive officer David C. Novak will then become executive chairman.

Bobsledder Eats KFC Chicken Strips on the Go

Two-man team eats KFC Go Cup chicken strips while bobsledding
#HowDoYouKFC. Photo: Business Wire

LOUISVILLE, Ky. – Marketers with Yum Brands are using social media and traditional media to link together the Winter Olympics in Sochi, Russia and KFC's new Go Cup. KFC released a video of what it says is the first ever two-man bobsledding team that doesn't just man the sled but eats chicken at the same time.

Taco Bell Now Testing Smart Phone Orders

An older 2013 Taco Bell iPhone app

For two and a half years Taco Bell has been developing its own mobile ordering app for smartphones and is now beta testing it in Orange County.