Cooperatives: Putting franchisees in charge of the chain
Please tell us about your franchisee cooperative and what it is responsible for. Does it have control of a specific function like distribution or marketing? Is it a cooperative for a locality? Or does your coop advise the franchisor and the franchisor decides?
- Are members of the cooperative selected by the franchisor? Or elected by franchisees?
- What do you like and not like about your coop?
Article to be published in December 2010
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Please try to speak about YOUR experience. Be specific. Describe what happened. Who did what? And please put on your management hat and suggest a way in which it could be done better. If you don't want to speak specifically about your own experiences, then post or link to charts, studies and graphics that support your point of view.
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