Franchise Research Institute ... how good is it's research ... really?
I ran across the "Franchise Research Institute" today and wondered what the quality of it's research really was or at least what people have experienced and/or heard.
Is it's work independent of the franchise they evaluate?
Are it's research methods valid/reliable?
How can one misinterpret this outfits research findings?
Pointers to other quality sources would also be appreciated.