Franchise Research Institute ... how good is it's research ... really?
July 5th, 2013
I ran across the "Franchise Research Institute" today and wondered what the quality of it's research really was or at least what people have experienced and/or heard.
Is it's work independent of the franchise they evaluate?
Are it's research methods valid/reliable?
How can one misinterpret this outfits research findings?
http://franchiseresearchinstitute.com/
Pointers to other quality sources would also be appreciated.
Thanks.
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