Jim Amos - Tasti D-Lite, Mail Boxes Etc, UPS Store, Brice Foods

Jim Amos continues his path in franchising. His newest venture is “Tasti D-Lite.” Taking a cursory overview of Item 2 in the F.O.C. reveals:

James H Amos, Jr

  • Sona Medspa (public lawsuits filed)
  • Mail Boxes Etc. / The UPS Store (public lawsuits filed)
  • Brice Foods / I Can’t Believe It’s Yogurt (public lawsuits filed)

Peter D Holt

  • 24Seven Vending (venture capitalist with former MBE executive and former Sona executive Kurt Schusterman)
  • Mail Boxes Etc. / The UPS Store
  • Brice Foods / I Can’t Believe It’s Yogurt

Patrick B Fox

  • Sona Medspa

Mark R Liebal

  • I Can’t Believe It’s Yogurt

Carlos J Martinez

*24Seven Vending eventually tried to get into the ATM business. If you were an MBE in the late '90s, you will recall that corporate was trying to push ATMs into the MBE Stores.

  • 24Seven Vending
  • Mail Boxes Etc. / The UPS Store

The lawsuit that began them

The lawsuit that began them all resides in the Bexar County, TX court house.

It is open for public viewing :) 

Posted by H20Man on February 16th, 2008

Amos & Tasti D-Lite.....

It's Only A Matter Of Time Until We All See PUBLIC LAW SUITS FILED...Just Take A Look At Amos & Co's Incredible Record Of Being Sued By The Franchisee's Of The Companies They Are Involved With....At Least Jimbo Is Consistant When It Comes To Being Sued!!!!!!!!!!!!!!!!!!

on February 16th, 2008

Need Link To Amos Lawsuit

We are a lazy bunch here pouring through oodles of information. How about providing a link to the lawsuit? Or at least a path of where to get it.

I'm providing a general link to Bexar, TX County Records

on February 16th, 2008

Jim Amos-Please Be Serious


on February 16th, 2008

Oh Juan!

The lawsuit is not online.

It resides in the basement of the warehouse

of the courthouse on fische.

I only have a hard copy of it, not on computer. 


I will see if I can locate the appeal.  I did have that on the computer

Posted by H20Man on February 16th, 2008

double post

Sorry, double post

Posted by H20Man on February 16th, 2008

Juan,  I attached the


 I attached the appeal (with highlights for ease) to the original post.


Posted by H20Man on February 16th, 2008


He's not even worth wasting my time typing about..Buyer Beware with this guy

on February 18th, 2008

What About Darling Heather Rose....

She learned very very well from dear ol Daddy Amos..Dont even get me started on her!!

on February 16th, 2008

I am amazed!!!

How many people are getting hurt in the franchise world. The best thing people in our country could do is boy-cott all the companies that are hurting the people. I know the zee's will be hurt too. In my opinion they will eventually get hurt anyway. In our case I asked too many questions and the zor doesn't like people who ask too many questions. People who are out to buy a zee should ask many questions. Smart people do. That is why my zor didn't like me. Let alone pick up the phone when I called. If your prospective zor doesn't want to talk to you because of this do not sign. Don't get hurt like we did. Understand that crooks do not like being cornered. They just won't have anything to do with you. Once the trust is gone in any relationship it is gone for good. How can anyone promote the brand when they do not trust the company.

on February 16th, 2008


And his merry little band of associates...I Feel Your Pain Like Many Many Others.

on February 16th, 2008

Amos is Master of Self Help Remedies to Help Himself

Yes, the MBE-UPS franchise agreement got the lowest rating from AAFD because they, as attorneys, could see the hidden terms in the contract in which the ZOR is premeditating taking over the business and the assets for nothing for second generation ZEES who might have a chance of getting to breakeven. There is no doubt that Jim Amos has survinved on the churning of the flesh of first-owners of his concepts.

I think it was Jim Amos who tried to get liquidated damages from a failing or failed ZEE in I Can't Believe It's Yogurt, but the court wouldn't let him but the Amos contract always prevents any viable exit strategy for the failing ZEE who becomes his premeditated victim when the concept is unviable and the franchisee is still losing thousands of dollars a year when they have exhausted predicted "startup" costs and still can't service their existing debt.

Talk to Mr. Coady of Sona Med Spa about Jim Amos. Think about all of the owners of The UPS Stores who lost their shirts, those UPS shirts, and their savings and their health and their houses. Think about the millions lost by professionals in the SonaMedSpa scam in which Mr. Amos was found guilty of just a little negligent misrepresentation, I believe. Mr. Amos is a highly respected member of the IFA. Does he still sit on their Board?

Don't be a tasty delight for Mr. Amos and stay far away from this new concept he is selling to the public with immunity and impunity under the ineffective regulation of franchising that exists today.

Let the buyer BEWARE!

on February 16th, 2008

Amos' problems at Brice

Thanks for attaching the appeal, and to take the time to highlight the important parts. It looks like the court judged that there was a conspiracy among Amos and some executives against a master franchise.

on February 18th, 2008

Darling Heather Rose

I would bet that she follows Jim over to Tasti. The only positions that she has held with him. The others are all from the same team, MBE, Sona and so on.

on February 27th, 2008

Re: What About Darling Heather Rose....

I am sure she will be along soon.
She usually follows dear ole dad by about 6-12 Months!

on February 16th, 2008

I Truely Feel Sorry For......


on February 16th, 2008



on February 16th, 2008

Wait a minute!

Amos is in NYC. Andy Pettitte is in NYC...

I can see it now...a hair removal, yogurt and HgH injection spa...complete with bible study classes...

Heck, Aikman represents WingStop...maybe Clemens can join this group?

Ummph...just barfed in my mouth!

on February 18th, 2008

Not "soldier"

Not a soldier, a Marine.

But I agree with you about his past following him, which is why I'm surprised that anyone would put money into a venture in which he is involved.

Paul SteinbergFranchisee Attorney, New York City, Ph: 212-529-5400

on March 29th, 2008

Amos a Marine

Amos was a Marine? Not in my Corps.I have never come into contact with a Marine Officer who did not display high character, honor and a sense of profound duty. It is hard for me to believe that a former Marine Officer would involve himself with anything that even had the scent of not being ethical or honest.

on April 6th, 2008


So explain Michael Seid's apparent devotion to Amos? 

Michael Webster PhD LLBFranchise News

Posted by michael webster on March 29th, 2008

Amos - True To His Character

It is refreshing to see the world of franchising is at long last awakening to Amos. He has remained true to his nature for decades.

No amount of his persistent self-promotion can mask his demonstrated lack of performance and inability to effectively lead virtually any organization with which he has been involved. He has left a bow-wake of damage in numerous companies, as demonstrated in the internal dissent he invariably creates within his staff, as well as within the franchisee network of any company he touches. Litigation and controversy follow him like old familiar friends. They are virtual trademarks of his involvement and his so-called leadership throughout his checkered tenure in franchising...almost as if to say, "Amos was here".

He is reminiscent of a televangelist who is attempting to masquerade as a businessman...in fact, he does neither very well. Beware of anyone who wraps themselves publicly in their religion and their country's flag. People of true character have nothing to do with such base behavior. Rather, they live out their lives quietly in line with their belief in God and country and with no regard whatsoever to using those beliefs as a platform to gain public credibility.

This individual is controversial for good reason. He is about form over substance, rhetoric over hard-work, self-interest over the interest of others. In modern parlance, when it comes to Amos, "It is all about me (meaning Amos)". He is no leader in any sense of the word and has long over-stayed his worth and welcome in franchising. He needs to, at long last, finally and permanently leave franchising. Likely, the venture capital company (which owns the majority interest in Tasty-D-Lite) will soon figure him out, as well...and hopefully show him the door. It would unquestionably be the right thing for all involved, most importantly the unsuspecting and trusting franchisees.

on February 22nd, 2008

Amos --a Marine

I agree with your comment about Marines. I remember my brother, a Marine Raider, said that their officers really led them and got out and died with them on the battle fields and the beaches.

Perhaps, James Amos, when he became a business man and entered the franchise industry hoped that all of his concepts that he franchised and sold would be highly successful for the franchisees. And then, he learned that the reality of franchising is that you have to throw lots of seeds out there to qrow your network gross sales quickly and this means that you have to overseed and not all your seeds will germinate.

The Marines are about sacrifice and franchising is about sacrificing franchisees, when necessary, for profits for franchisors, and profits for franchisors stimulates the economy and helps the government.

James Amos may rationalize that he is still serving his country.

on April 6th, 2008

Semper Fidelis

You are competely correct. Unfortunately, this person has strayed very wide of the standards taught Marines and Marine officers, in particular. He long ago abandoned "Honor, Courage, Commitment" for personal gain and in particular, money...plain and simple.

The true test of a Marine is whether or not after leaving active duty, he/she continues on living their lives (both public and private) to the Corps' high standard of personal conduct and accountability. Most do and sadly, some do not.

Amos is a very sad, dramatic example of standards gone bad. For those who are Marines, we wince at the shame he has brought upon the Corps by his behavior. We particularly wish he would simply go away, never to be heard from again.

on April 6th, 2008

re: Michael Seid

Most likely because Seid knows him personally and likes him. Seid wouldn't be the first person who defended a friend even though the friend was a scuzzbag. 

Paul SteinbergFranchisee Attorney, New York City, Ph: 212-529-5400

on March 29th, 2008

This Jim Amos Post

Is Right On The Money About Amos. There Is Nothing More Foolish Than Amos In Court Reading His Bible....This Is S.O.P. With Amos & Yes Buyer Beware With Amos & Crew

on February 22nd, 2008

Wow Carman you are so insightful...

You have the ability of "second sight". You can tell what is in the heart of man you've never met.

P.S. Just for the record Jim Amos is a wreck of man and I have met him.

on April 6th, 2008

You're right - Semper Fi is indeed the issue

First, although he may have served in the Marine Corps, where is there any evidence of "always faithful" (Semper Fi) except to his bank account? No worthy Marine officer would dare do willing injustice to those who follow him.

Second, there is a claim that he received a Purple Heart, but why no accompanying valor decoration if the action was actual combat and not a John Kerry move?

Third, what was his 'specialy' - Supply, Motor Transport, Infantry? Big differences in roles and what is put on the line.

on April 6th, 2008

Michael Seid and James Amos are Spoon Buddies

They both eat out of the same pot? They both have an interest in bringing franchising to Africa out of charity? They attend the same prayer meetings at the IFA? They have both become wealthy because of the franchise industry?

on March 29th, 2008

Still Puzzling

Seid isn't flake.  No need to blind yourself to realization that Amos is one very weird dude. 

Michael Webster PhD LLBFranchise News

Posted by michael webster on March 29th, 2008

Amos And Tasti D-Lite

Tasti D-Lite is DOOMED...Sad To Say...Looks Like History Will Be Repeating Itself For The 4th Time...T.C.Y.B...M.B.E....Sona Medspa And Last But Not Least Tasti D-Lite Sad So Sad

on February 22nd, 2008

Wreck of a Man

Guest writes: "Just for the record Jim Amos is a wreck of man and I have met him."

Can you shed any insight on why Michael Seid supports this "wreck of a man"? 

Michael Webster PhD LLBFranchise News

Posted by michael webster on April 6th, 2008

Yes, indeed.

I suspect if you could dial the clock back and speak with those Marines that served with and under him, you'd get an ear-full...people are whom they are and obviously, the Corps' values didn't take or sink-in on this character...by any means.

on April 6th, 2008

Spoon Buddies

Not buying that.  Being wealthy doesn't mean that a) you are blind to dubious behaviour, and b) that there something immoral about winning the economic lottery.   Check out Charlie Munger.

Michael Webster PhD LLBFranchise News

Posted by michael webster on March 29th, 2008

Heather Rose - The Apple Fell DIRECTLY Under The Tree

As to Amos' daughter, Heather Rose, she has followed her father from company to company, i.e., debacle to debacle. She, unfortunately, is a mirror image of her father, especially as to demonstrated lack of character and leadership inability. She is now, like her father, largely discredited and hopefully on her way out of franchising. But for her father arranging job after job for her, she would likely never have arisen much beyond a Director level in any company.

on February 22nd, 2008

Seid is a good guy...

and I can't imagine why he doesn't cut ties with him.

on April 6th, 2008

Heather Rose Tasti D lite

She is not capable of understanding right from wrong. The ego is so large that it is not possible to assume any personal blame. I am sure that she will at Tasti or that she is already there. They may be waiting for the bad press to go away. She is not capable of doing anything that does not involve Mr. Amos. As far as her character I do not want to comment on. I worked with her and should leave it at that. I feel sorry for the Sona franchisee's that were taken in by her charm. We went from a fully staffed office to a skelton crew rather quickly.

on March 27th, 2008

Heather Rose Tasti D lite

Maybe she will get out of franchising but you have to understand that these people are so tainted that they believe that everything that does not work out is the result of someone else. She will not take accountability in her professional or personal life. She lives by her own set of standards of which are shamefull to say the least. She has been spoied and given everything by her father except ethics and character. I doubt that she would be anymore than a department head in a large company. Her being on the board is a complete joke and insulting to the people who have worked for years in franchising. People who's character are not challenged on every blog concerning Sona or Tasti. She needs to get out of franchising. She gives it by her example a very poor image.


on March 13th, 2008

Seid a Good Guy

Yeah, I agree with your view about Seid.

Just goes to show how even the very bright, experienced, and shrewd, can get conned.

No wonder why the UFOC doesn't protect the prospective franchisee. 

Michael Webster PhD LLBFranchise News

Posted by michael webster on April 6th, 2008

Heather Rose Tasti D lite

Does anyone really care. She is like the tv preacher who falls from Grace. From what I have seen from almost every site concerning Sona is that she has major issuses with personal character and ethics. I would not do business with her nor anyone associated with her. From my personal contact with her it seems that it is all fluff. Whatever Jim thinks is what she thinks. I do not think that she has ever had a job where he was not involved. These people have a enhanced sense of entiltlement that most folks would not understand. They are like the Clinton's whereas they think they are always correct. She ran Sona into the ground. Kinda of like promoting the clerk to CEO. Byron and Joe are outstanding people with the ability to rebuild and develop Sona with good grounded leadership that it lacked before. Everytime I visited the office I was forced to take one of Amos's books(If anyone needs one). Heather needs to do a restart. I understand that she did well in H/R, I believe that she has demonstrated her inability to funcion high in an operations position. We all have to know our limitations. As far as the IFA it's a who knows who concerning appointing people on the board. There is no compensation and limited knowledge exsists outside of the franchise community. So who cares, it realy does not matter. I bet that she know's she has shot herself in the foot. You do not demand respect you earn it.

on March 28th, 2008

Amos a Marine

Maybe he got his Purple Heart from being fragged? I know at TBS they teach you duty, honor and country. What would Chesty think?

on April 8th, 2008


if seid and amos are buddies then what involvement does seid have with amos and mbe???? inquiring minds want to know!

Posted by Guest on February 12th, 2009

Seid and Amos

I have always thought highly of Seid as a franchise consultant, even thought I might disagree with his view.  I have never understood his fascination with Jim Amos.

Michael Webster, a franchisee attorney in Toronto, Ontario, publishes a website on business opportunities and franchises called "The BizOp News"

Posted by michael webster on February 12th, 2009

regards to Seid and Amos

you're not as smart as you pretend

Posted by Guest on February 12th, 2009

Re regards

Guest (not verified) writes:  "you're not as smart as you pretend"

Could you please explain this remark?

I think that Jim Amos is not good for franchisees, while I have praised Seid's franchising book. 

Michael Webster, a franchisee attorney in Toronto, Ontario, publishes a website on business opportunities and franchises called "The BizOp News"

Posted by michael webster on February 12th, 2009

Michael: Never argue with an


Never argue with an idiot. They drag you down to their level and beat you with experience.


on February 12th, 2009

Most Jim Amos types I haver known were all REMFs

People with real watch each other's back experience have moral compunctions most of the time.


Richard Solomon, FranchiseRemedies.com,  has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School

Posted by RichardSolomon on February 13th, 2009

Definition: Google (REMFs + Marines)

My lesson for the week. Thanks.

Les Stewart MBA
FranchiseFool: Understanding Franchising

Posted by Les Stewart on February 13th, 2009

Heather Rose Elrod Placecol USA

She is now the CEO/President of Placecol USA. Name change and new company. Not bad. You can still find threads relating to SONA MedSPAs. Heather Elrod (Rose) was the CEO of SONA and was on the franchising Board. Just vanished after the SONA fallout. Lots of unhappy franchisees/unit closings under her watch.

Posted by Guest on September 19th, 2009

Heather Elrod Rose

Do some home work before joining any venture with Ms. Rose or Elrod? Good information concerning the subject on this site. Be prepared for for a high road sales spin with lots of attention on family, service to others and a strong christian message. Might even get an eagle pin to wear!

Posted by Guest on September 19th, 2009