We own multiple territories, one open, which location next?
We own 6 territories, they are contigous & adjacent, kind of in a circlular shape. We have one location open. Each one is an investment of about 2mil to get it open and involves a lot of pre-opening marketing, training, etc.
My question is which territory should we open as #2? Choices are:
- the next closest adjacent territory nearest the open one
Pros: we can easily train new staff, get economies in marketing, much easier logistics of travel
Cons: We'd take customers away from the existing location
- the one furthest away
Pros: a whole fresh new market to attack
Cons: we have to start fresh with training and marketing. (although driving time is only 45 minutes)
What's your take? Closest or farthest location?