We own multiple territories, one open, which location next?

We own 6 territories, they are contigous & adjacent, kind of in a circlular shape.   We have one location open.  Each one is an investment of about 2mil to get it open and involves a lot of pre-opening marketing, training, etc.  

My question is which territory should we open as #2?   Choices are:

- the next closest adjacent territory nearest the open one

       Pros: we can easily train new staff, get economies in marketing, much easier logistics of travel

       Cons: We'd take customers away from the existing location

- the one furthest away

      Pros: a whole fresh new market to attack

      Cons: we have to start fresh with training and marketing.  (although driving time is only 45 minutes)

What's your take?  Closest or farthest location?

 

 

Data Science Training sudah…

Data Science Training sudah ada di Indonesia

on November 1st, 2019