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The Franchise Buyers Manual

Book Information: 

The American Association of Franchisees and Dealers (AAFD) has endorsed The Franchise Buyers Manual. Written by Ed Teixeira, the book is for people considering purchasing a franchise. Individuals can use the manual to learn the pros and cons of franchising and how to find and evaluate the best franchise that matches their franchisee profile. Available on and Kindle it includes a disk with a sample Franchise Disclosure Document, guest articles and several financial worksheets.

Robert Purvin, founder and president of the AAFD said: "The American Association of Franchisees and Dealers is pleased to endorse the Franchise Buyers Manual as a comprehensive, practical and honest workbook to determine if franchising is right for you, to select a suitable franchise, and for step by step guidance to establish your franchised business.  Author Ed Teixeira helps you ask the hard questions, and reveal honest answers, that can help you avoid business mistakes and increase your odds for a successful franchising experience."

Ed Teixeira, President of FranchiseKnowHow, LLC stated: "I’m pleased to receive the endorsement of Robert Purvin, Chairman and CEO of the American Association of Franchisees and Dealers a national non-profit trade association that is dedicated to supporting and protecting the rights of franchise owners. My objective is to provide a non-promotional resource for individuals who are considering a franchise and how to determine if buying a franchise is the right decision and if it is how to proceed to find the best franchise for them."

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Poindexter of Franchise Friendly Agreements, Rube of ROI

Yes, almost right. The chairman of the Association of American Franchisees and Dealers endorsed the new Cuppy's Coffee franchise agreement as being fairer than the rest. Despite Purvin's joy at having a better agreement, the new franchise contracts didn't help former Cuppy's Coffee owners. Nor did the new, nicer contracts prevent the house of cards from falling down. Cuppy's is now a defunct franchisor and brand.

The former owners were lucky that no one picked up the old trademarks and meanly enforced the old franchise agreements. Franchisees may have lost money and their deposits but it could have been much worse if an investment vulture decided he wanted to legally pick the meat off the bones. Those that wanted to cling on to their livelihood by continuing to run an independent coffee house could have been in extra trouble.

Part of buying a franchise is to understand where one stands with regard to the franchise contract. I suspect the franchise agreement and disclosure documents are an important part of Ed Teixeira's book. Purvin is THE expert on franchisee friendly legal clauses. He has spent hours upon hours burning the midnight oil with a team of lawyers and franchisees, poring over phrases and words that affect franchisee rights .

So Purvin would be the kind of "agreement wonk" you would want input into your book on the topic of agreements and hidden legal traps of franchising. But Guest makes a point. That isn't to say that Purvin is qualified to know which franchise should be bought, only which contracts makes one less of a slave.

Didn't Purvin Endorse Cuppy's Coffee

Come on Mr Blue MauMau that's no book review!

What does Bob Purvin know about buying a franchise?

Didn't he endorse Cuppy's Coffee?

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Mr. Blue MauMau's my name and speaking on behalf of franchise buyers and owners in this patch of reef is my game. I'm a fish that sports glasses, a bow tie and a serious attitude of wanting to know the truth when it comes to anything about franchises.

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