The Franchise Owner's most trusted news source

Log In / Register | Aug 17, 2018


Franchise Foundry, a multi-faceted, full service franchise development company, has announced that it will be showcasing one of its fastest growing brands – Over The Top Cake Supplies – at the International Franchise Expo this month.

This prestigious event, which will be held from June 15-17 at the Javits Center in New York, is the largest franchise expo in the country comprising thousands of entrepreneurs and future business owners as well as more than 400 successful franchise owners.

In less than two years, Over The Top Cake Supplies has skyrocketed to success opening five franchise locations including two new prototype stores in various Texas cities. But that’s just the beginning for this rising star. Because for a company that only started franchising in mid-2015, it will really be putting the icing on the cake when it hits its target number by opening 50 locations throughout Texas and across key parts of the United States by the end of 2018 – a feat that, according to recent estimates, it is perfectly poised to reach.

According to Paul Segreto, CEO of Franchise Foundry, the multi-faceted, full service franchise management and development company that is working with Over The Top Cake Supplies, their accelerated growth can directly be attributed to two key factors: staying ahead of market trends and offering innovative and diversified products and services.

“Baking and do-it-yourself cake decorating is a very hot market segment right now”, Segreto explained. “The addition of children’s parties and other events, including Girls’ Nights Out gatherings, has really diversified Over The Top Cake Supplies and made them a unique and forward-thinking franchise company that is positioned for accelerated growth.”

Segreto has 34 years of franchise experience and is the founder of the popular podcast, Franchise Today. Franchise Foundry is successful because it focuses exclusively on emerging franchise brands and its team has a unique set of capabilities that range from strategic planning and operations to franchise marketing and development. Franchise Foundry also oversees complete funnel management, lead generation, qualification, maturation, and sales compliance programs, making their business unique to the marketplace.

For more information about Franchise Foundry, contact Paul Segreto at (832) 797-9851 or by email at

For information about the International Franchise Expo, visit


# # #

About Franchise Foundry

Franchise Foundry is a business accelerator focused on emerging franchise brands. Boasting more than 30 years of experience building businesses, Franchise Foundry’s leadership fully understands the unique challenges that emerging franchisors face in starting, growing or turning around their brands. Utilizing a hybrid coaching/consulting approach, the Foundry team develops and deploys effective short and long term solutions in franchise management and operations, change management, traditional and digital marketing, relationship and business management technology and domestic and international franchise development. Franchise Foundry also assists franchise brands in raising capital and exploring merger and acquisition opportunities. The company has an expanding list of client brands across various industry segments, with its primary goal of positioning clients with unique, differentiating propositions to stand out in today’s highly competitive business environment.






No votes yet

About Franchise PR

Franchise PR's picture

Area of Interest
Franchise Operations