Public Forums of Discussion

share franchise news, to prosper and amuse

The Franchise Owner's most trusted news source

Log In / Register | Jul 17, 2018

Franchisee Lead Generation

Everyone is always interested in generating the most qualified leads for the right investment. Lets discuss what works and differeniate the discussion from a franchise model type. Those types being home-based, b2b-retail, b2b-non-retail.

What do you find is working best in today's environment which combines print, e-based and traditional trade show events?

2 Forum Remarks

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Mobile visitors having an

Mobile visitors having an impact: Here’s a trend from 2014 that is growing significantly in 2015 and beyond — you will have more mobile visitors on your franchise website than ever before. When was the last time you researched a franchise brand solely from your smartphone? If it has been a while, its time to do it again. If you have never done it, it is time to start understanding the experience.

Darnelle White's picture

Franchise Leads

You picked a tough topic, and from the viewpoint of what's the best bang for the buck in a franchiser's development efforts. That's the flip side of the coin of what are some of the best tools for franchise buyers to find the right franchise.

I've observed that the market (franchise buyers) generally tends to find their way to the most effective tool, and franchise system advertisers follow the traffic.

So who works best? Tough question.

Here's my take. Most franchise seekers find out about franchising and the range of choices through the Internet. Print ads seem to get little response nowadays. However, print can draw a general awareness in the business community. The Wall Street Journal is useful for certain kinds of news. It targets the business community, but it is more national (with some regional differences) in focus and expensive.

In regards to lead generation, there's a list of what franchise directories are the most trafficked, Top 10 Franchise Directories Ranked by Traffic. Each of the franchise directories listed provide lead generations to franchise development teams.

FranchiseGator is listed there as the most trafficked directory site as of today's date. Its CEO has gone on record from time to time on what are the best qualified leads.

What has been your experience with an appropriate ad mix and the most effective franchise lead generators? 



Post new comment

This question is for testing whether you are a human visitor and to prevent automated spam submissions.

About Andrew Fuld

Andrew Fuld's picture

Area of Interest
Managing a Franchise Network