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Log In / Register | May 21, 2018

How Franchisee Survived Two Years of Construction Disruption

Al Silva, a 20-year Play It Again Sports franchise owner, knows from personal experience that the business road is a rocky one. Looking back on the battles he's fought, he says an event that almost sunk his business for good was the two-year period when the plaza his shop was in underwent a total makeover.

Every entrepreneur knows there is unpredictability in business. From 2004 to 2006, the plaza where my store was located went through a complete renovation. The front of my business became a construction site filled with bulldozers, fences, gravel and workers that created an obstacle course for customers. It was a constant battle to get people in the door and subsequently put a hefty financial burden on the business.

When faced with the reality of the situation, my wife and I had to decide if we were going to stick it out or walk away. We had bills to pay, employees to support and young kids at home, so we chose to persevere.

…During the two-year construction, Winmark Corporation [the parent company of Play It Again Sports] played a vital part in my turnaround with on-site visits throughout the year, technological support, phone conversations and advertising promos with big named brands.

…In 2016, we saw revenue surpass $700,000 – something no one expected in the two years that nearly killed us. — Al Silva, Play It Against Sports franchisee, Business News Daily

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